Harriet Cummings

  • How to Master Social Listening: Lessons from IKEA

    This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company's work with IKEA. The best solutions to company-wide issues are unavoidable and impossible to ignore. With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved for NASA and CERN.

    Harriet Cummings/ Distilledin How To's- 33 readers -
  • News Reporting in the Age of Social Media

    Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction. She’s just nine years old. More and more, people like Rasha are sharing information online and – in doing so – are affecting the way th ...

    Harriet Cummings/ Distilledin Social- 14 readers -
  • News Reporting in the Age of Social Media

    Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction. She’s just nine years old. More and more, people like Rasha are sharing information online and – in doing so – are affecting the way th ...

    Harriet Cummings/ Distilledin Social- 17 readers -
  • You’ve Won! An Interview on Running Competitions

    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags of experience in running competitions for brands around the world.

    Harriet Cummings/ Distilledin Social- 12 readers -
  • Workin’ 9 to 5? Songs to Get Productive

    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline... Sound familiar? Sometimes the brain needs a little help to focus and music can be just the thing.

    Harriet Cummings/ Distilledin Social- 13 readers -
  • A Ticket With Your Name on It?

    World-class speakers from companies like Google, Unbounce and SEER Interactive; a historic venue in the heart of London; partying into the wee hours… Plenty awaits us on October 27-28th when SearchLove hits the capital for two days of talks from some of the most inspirational leaders in the online marketing industry.

    Harriet Cummings/ Distilledin SEO Google- 14 readers -
  • You Could be a Better Presenter, Here’s How

    When Steve Jobs gave the graduation speech at Stanford University, the audience fell into an awe-like silence. He said nothing earth-shatteringly new. Yet his speech has gone down in history as one of the best commencement addresses of all time. So, why do the words of some speakers resonate through the years? Read on for advice about how to deliver a knock-out presentation ...

    Harriet Cummings/ Distilledin How To's- 11 readers -