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Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship between 1) view rates and length and 2) cost per view and length.
Are you looking to improve your Twitter advertising? I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients. 1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is. I don’t care what it’s called, hear me out. Twitter lets you select Tweets to run as promoted ACCOUNT in timeline ads.