Harris Schachter

  • Comparing Google Home to Google Search

    A few weeks ago we purchased a Google Home for the office in order to investigate the relationship between Google Voice (Google Assistant) and SEO (specifically, featured snippet results). I thought it was so handy I bought one myself. Inspired by Dr. Pete’s initial foray into this, I wanted to provide more detail on this with my own observations.

    Harris Schachter/ OptimizePrimein Google- 16 readers -
  • How to Make Spaces in Instagram Captions & Bios

    As a daily Instagram browser, all too often I see terribly formatted captions and bios- most making the mistake of trying to put spaces between the photo caption and the hashtag section but failing miserably. Here is a simple trick for making real spaces in your posts and bios, without periods or other characters.

    Harris Schachter/ OptimizePrimein Social How To's- 17 readers -
  • Pokemon Go: Testing Google’s Reflexes

    Last Weds (5 days ago at the time of writing) Niantic, Inc released Pokemon Go, an overnight sensation the likes of which no one could have predicted. The app, which let’s you catch Pokemon “in real life” is so addicting, you’d think Walter White was selling it. It is more than likely if you’re reading this, than you already know the deal.

    Harris Schachter/ OptimizePrime- 10 readers -
  • Review: Can I Rank? (SEO Platform)

    Can I Rank is an online marketing tool based on a simple concept- data driven recommendations from opportunity to execution. This is a unique feature among such tools, and specifically provides insight into whether or not the desired outcomes are feasible (hence the name). This tool can help you, the marketer, set better expectations before kicking off any work with a new client.

    Harris Schachter/ OptimizePrimein SEO- 13 readers -
  • How To Do A Content Audit Pt 2: The Qualitative Audit

    It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content audit, which requires subjective views and expertise to provide value.

    Harris Schachter/ OptimizePrimein SEO Content Google How To's- 12 readers -
  • 5 Viral Ideas That Demand Dedicated Servers

    This post is from special guest Anthony Pensabene. Anthony is a cool guy, and this site hasn’t been updated in months! Online businesspeople have a lot to think about – online traffic and ongoing popularity. They need all.the.clicks. Yet, debate about required servers. Using a shared server is economical but a dedicated setup maintains during peak hours and periods of popu ...

    Harris Schachter/ OptimizePrimein SEO Google Twitter- 8 readers -