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Yandex is Russia’s most popular search engine with a 62% market share, and also has a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey. Google is still a major stakeholder in the Russia market, but if you are marketing in Russia, you should optimize for Yandex first, Google second. Yandex has several SEO requirements that differ from other search engines, which ...
Doing SEO in China is much different from anywhere else in the world. One of the biggest reasons for this is due to the Golden Shield Project, also known as The Great Firewall of China. This is the largest and most sophisticated firewall in the world, which affects anyone accessing the internet in mainland China.
Monitoring SEO health is vital to maintaining a successful search program. Slips in performance can happen at the drop of a dime, and waiting until the next monthly report to come out before discovering poor performance can be devastating to your program. There are several SEO health metrics you should be monitoring daily or weekly to be more proactive about tackling issues ...
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield numerous benefits. Here are the top 13 reasons you should consider building a branded campaign for your B2B brand. 1.
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it's only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I mentioned in my previous article about the relationship between organic search and conversion ...