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Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn’t notice the technology but must remember the experience. That’s a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path’s principal architect, to understand more about how a ...
The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.
Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product.
As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce.
This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed lagg ...
When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins. Buying physical locations is an interesting strategy because most grocers are doing the exact opposite.
In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system.
Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital “experience” is radically transforming business as we know it.
When IT executives are planning investments in new platforms, it’s common for them to turn to industry experts and analysts to provide context and explore perspectives. There’s a lot of choice out there. That’s why I’m very pleased that Gartner’s latest flagship report on e-commerce, the Magic Quadrant, has positioned Elastic Path as Visionary.
There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity. Done properly, digital experiences can drive higher revenue and act as a catalyst for change throughout an organization.