- Our Blog
Not so long ago, content had to have the right keywords, in the right places, in the right amounts, to earn a top spot in search rankings. Thanks to Google algorithm updates that have gotten smarter about weeding out pages overstuffed with keywords and links, there’s more to the story these days. We still need liberally searched keywords, but we also need social.
Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both.