heather pemberton levy

  • Why Content Marketing Needs Ghostwriters

    In the season two finale of the CBS hit Madam Secretary, the Secretary of State sends her speechwriter, Matt Mahoney, to deliver a graduation speech on her behalf. It’s the secret wish or fear of those who master words behind the scenes: to claim the spotlight for their unrecognized work. Matt opens the speech by acknowledging the awkwardness of the situation and then delivers ...

    The Content Strategistin Content- 13 readers -