Heidi Cohen

  • Influencer Co-Created Content: Complete Blogger Guide

    5 Ways To Improve Your Blog Authority Without FOMO When I say influencer co-created content what pops into your head? Listicle? Roundup? Influencer marketing? YAY—you’re not sleeping under a content marketing rock. BUT—if that’s all you think, you’re missing co-created content opportunities to boost your blog results. I’m talking visitors, time-on-site, leads and sales.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • They Ask, You Answer – Book Interview

    Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, fee.

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • What Social Media Is Media Means For Your 2017 Marketing

    Social Media Becomes Full Fledged Media Social media is media. It became full-fledged media in 2016. Social media is no longer a nimble, low cost David marketing option against pricier established media Goliaths. Don’t look surprised! Trump’s 2016 presidential campaign proved social media is media. Trump’s campaign cost effectively used social media.

    Heidi Cohen/ Heidi Cohenin Social Facebook- 16 readers -
  • 2017 Content Marketing Resolutions

    5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • What The Grinch Can Teach You About Social Media

    5 Social Media Lessons From Dr. Seuss [QUOTES] “And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ’till his puzzler was sore. Then the Grinch thought of something he hadn’t before.

    Heidi Cohen/ Heidi Cohenin Social- 21 readers -
  • How To Make Your Out-Of-The-Office Emails Work Harder

    Astute Marketers Care About Email Autoresponders – Do You? Has this ever happened to you? You’re ready to leave your office for a vacation, business trip, or just quiet work time where you aren’t interrupted. The last thing on your to-do list is done. [Happy dance!] You pack everything you possibly need while you’re away from your office.

    Heidi Cohen/ Heidi Cohenin EMail Content How To's- 23 readers -
  • How to Guarantee Your Social Media ROI is Zero

    5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True 47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets. This information isn’t from some random group of people. It’s research from Tiffany-quality organizations including Duke University's Fuqua School of Business, the American Marketing Association and Deloitte.

    Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
  • Master Content Marketing – Book Interview

    Heidi Cohen Interviews Pamela Wilson Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • How to Show Your Thanks With Content Marketing

    5 Ways To Show Thanks With Content Marketing Thank you. These 2 words show prospects, customers and others you really care about them, not just their money. Everyone wants to feel they make a difference. Applying the word “guest” to every situation makes no sense. There are a lot of places I don’t want to be a guest. Yet employees at these establishments routinely call me “guest”.

    Heidi Cohen/ Heidi Cohenin Content How To's- 14 readers -
  • Content Marketing Definition

    50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 31 Blog Tricks Every Blogger Can Use

    Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should be aligned with your business and marketing goals.

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half half of B2B marketers expect them ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 2017 B2B Content Marketing Research Analyzed

    Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 2016 Content Marketing World Take-aways

    23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Top Business Books For Marketers

    Marketers Choose Their Favorite Business Books Want to improve your marketing? Then read these top business books. Great marketers find a way to incorporate everything they learn into their marketing. (BTW-It’s true of most business executives.) We all wear our specially focused glasses to improve our work performance. Reading quality books shortens our learning curve.

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • The Content Revolution – Book Interview

    Heidi Cohen Interviews Mark Masters Q: What’s your best piece of advice for readers looking to improve their marketing? You have to go deep. You have to read wider (not just within marketing but human behavior). You have to look at the world and be relentlessly curious. The areas that we are looking to build a reputation within, we have to discover and interpret a differen ...

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Audio Content Marketing: 5 Actionable Tips

    3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -