Heidi Cohen

  • Why You Need Influencer Relations Marketing Now

    Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Blogging Renaissance: Why You Must Blog Now

    5 Reasons To Put Your Blog At The Center Of Your Marketing Now more than ever your business needs to tap into the blogging renaissance. Blogs are no longer shiny new objects of marketing adoration. No surprise. Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. “Markets are conversations.

    Heidi Cohen/ Heidi Cohenin Blogging- 10 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Content Typography: Why Your First Impression Matters

    Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you lovingly poured into your content.

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation of social media is media.

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    How To Have More Blog Posts Than You Can Write HELP—I must write an article today but I can’t generate new blog post ideas. Sound familiar? If so, you’re not alone. Top bloggers make it look easy. They churn out post after blog post. You can too! Don’t look surprised. I can tell you their secret in one word: Practice.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    5 Ways To Improve Your Blog Authority Without FOMO When I say influencer co-created content what pops into your head? Listicle? Roundup? Influencer marketing? YAY—you’re not sleeping under a content marketing rock. BUT—if that’s all you think, you’re missing co-created content opportunities to boost your blog results. I’m talking visitors, time-on-site, leads and sales.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • They Ask, You Answer – Book Interview

    Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, fee.

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • What Social Media Is Media Means For Your 2017 Marketing

    Social Media Becomes Full Fledged Media Social media is media. It became full-fledged media in 2016. Social media is no longer a nimble, low cost David marketing option against pricier established media Goliaths. Don’t look surprised! Trump’s 2016 presidential campaign proved social media is media. Trump’s campaign cost effectively used social media.

    Heidi Cohen/ Heidi Cohenin Social Facebook- 22 readers -
  • 2017 Content Marketing Resolutions

    5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • What The Grinch Can Teach You About Social Media

    5 Social Media Lessons From Dr. Seuss [QUOTES] “And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ’till his puzzler was sore. Then the Grinch thought of something he hadn’t before.

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -
  • How To Make Your Out-Of-The-Office Emails Work Harder

    Astute Marketers Care About Email Autoresponders – Do You? Has this ever happened to you? You’re ready to leave your office for a vacation, business trip, or just quiet work time where you aren’t interrupted. The last thing on your to-do list is done. [Happy dance!] You pack everything you possibly need while you’re away from your office.

    Heidi Cohen/ Heidi Cohenin EMail Content How To's- 23 readers -
  • How to Guarantee Your Social Media ROI is Zero

    5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True 47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets. This information isn’t from some random group of people. It’s research from Tiffany-quality organizations including Duke University's Fuqua School of Business, the American Marketing Association and Deloitte.

    Heidi Cohen/ Heidi Cohenin Social How To's- 15 readers -
  • Master Content Marketing – Book Interview

    Heidi Cohen Interviews Pamela Wilson Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • How to Show Your Thanks With Content Marketing

    5 Ways To Show Thanks With Content Marketing Thank you. These 2 words show prospects, customers and others you really care about them, not just their money. Everyone wants to feel they make a difference. Applying the word “guest” to every situation makes no sense. There are a lot of places I don’t want to be a guest. Yet employees at these establishments routinely call me “guest”.

    Heidi Cohen/ Heidi Cohenin Content How To's- 16 readers -
  • Content Marketing Definition

    50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 31 Blog Tricks Every Blogger Can Use

    Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should be aligned with your business and marketing goals.

    Heidi Cohen/ Heidi Cohenin Blogging- 18 readers -