Heidi Cohen

  • Top of Mind – Book Interview

    What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way ...

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • Content Strategy – Book Interview

    Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content s ...

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • Killing Marketing – Book Interview

    What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Entrepreneurial You – Book Interview

    The world of work is changing and we’re shifting toward an ever more self-reliant, entrepreneurial, economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or developing a sideline. But how do you actually make money doing what you love? You may have incredible talent and nove ...

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Entrepreneurial You – Book Interview

    Heidi Cohen Interviews Dorie Clark Q: What’s your best piece of advice for readers looking to improve their marketing? We often get so caught up in new customer acquisition that we forget: the best and easiest sales are usually to our existing customers. So the question to ask ourselves is, how can we come to understand them even better, and offer new products and services th ...

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research conducted by Content Ma ...

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -