Heidi Cohen

  • 2017 B2B Content Marketing Research Analyzed

    Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • 2016 Content Marketing World Take-aways

    23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Top Business Books For Marketers

    Marketers Choose Their Favorite Business Books Want to improve your marketing? Then read these top business books. Great marketers find a way to incorporate everything they learn into their marketing. (BTW-It’s true of most business executives.) We all wear our specially focused glasses to improve our work performance. Reading quality books shortens our learning curve.

    Heidi Cohen/ Heidi Cohen- 7 readers -
  • The Content Revolution – Book Interview

    Heidi Cohen Interviews Mark Masters Q: What’s your best piece of advice for readers looking to improve their marketing? You have to go deep. You have to read wider (not just within marketing but human behavior). You have to look at the world and be relentlessly curious. The areas that we are looking to build a reputation within, we have to discover and interpret a differen ...

    Heidi Cohen/ Heidi Cohenin Content- 7 readers -
  • Audio Content Marketing: 5 Actionable Tips

    3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Hustle – Book Interview

    Heidi Cohen Interviews Neil Patel Q: What’s your best piece of advice for readers looking to improve their marketing? If you are trying to improve your marketing you have to continually test. From SEO to content marketing to paid ads, there is no one solution to grow a business. But through testing you can figure out what strategies work best and focus on them.

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • Intelligent Content – Book Interview

    Heidi Cohen Interviews Scott Abel Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing is about delivering the right message to the right person, not the right persona group. The best strategies for the future involve building a content factory that allows you to create, manage, and most importantly, deliver personalized content.

    Heidi Cohen/ Heidi Cohenin Content- 7 readers -
  • Top Marketing Books: Educate Yourself!

    Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information.

    Heidi Cohen/ Heidi Cohen- 7 readers -
  • Authority Content – Book Interview

    Heidi Cohen Interviews David Jenyns Q: What’s your best piece of advice for readers looking to improve their marketing? Focus on marketing activities where you continually get paid over a long period of time. That is to say, focus on building digital assets that continue to drive you traffic and sales rather than looking for loop holes that last for a short period in time.

    Heidi Cohen/ Heidi Cohenin Content YouTube- 7 readers -
  • Content Marketing World Authors

    Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML.

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • 3 Essential Content Marketing Skills

    Do You Exercise Your Content Marketing Muscles Regularly? Are your content marketing skills in shape? Before you answer, realize this is back-to-school and post-vacation season. It’s when people get back to work and gym routines. Even if you’re an experienced marketer, your content proficiency may be a bit out of practice after the summer. Or you may be looking to enhance your skills.

    Heidi Cohen/ Heidi Cohenin Content- 9 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    Do You Create FOMO Among Your Customers’ Connections? Vacations are ripe for creating memorable customer experiences. Think about your last vacation for a moment now. Do images of interesting people and beautiful places pass through your mind? What do you remember from your precious time-off? Are you smiling? Recently my husband and I vacationed in Paris. We returned with special memories.

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • US Daily Media Consumption (Charts)

    What You Need To Know About How Americans Consume Media US daily media consumption underscores a key challenge many Americans face. Are you one of them? Do you try pack more activity into less time? Multi-tasking, as tracked by media consumption, fills our lives. Multi-tasking gives us the sense that we’re accomplishing more. But the reality is that we’re not.

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • What I Did on My Vacation – 99 Free Summer Blog Titles

    99 Free Summer Blog Titles to Overcome Writer’s Block Now that summer’s in full swing, do you feel the same way when you look at your blank computer screen? Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) If you want to be anywhere but in front of your empty screen, here’s help .

    Heidi Cohen/ Heidi Cohenin Blogging- 10 readers -
  • Published Author Book Writing Tips

    15 Authors Dish At Self Publishing Success Summit Want to improve your writing? Maybe you even want to write a book? I do. So I spend a lot of time studying, reading and writing. I’ve learned that one of the best ways to improve your writing is from listening to successful writers talk about their craft.

    Heidi Cohen/ Heidi Cohen- 9 readers -
  • Internal Content Curation VS External Content Curation

    Power Your Content: Internal and External Content Curation Which is better for your content marketing: internal content curation vs external content curation? You may not realize there’s a difference between internal content curation and external content curation. I’m not surprised. Content curation is a newer form of content marketing. It’s still gaining traction.

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • How To Develop Your Sales Forecast

    8 Easy Steps To Create Your Revenue Forecast Say the words “sales forecast” to a marketer. Suddenly they’re too busy to talk. “Ask finance,” they’ll respond. They think: Sales forecasts are the bean counters’ responsibility. The reality is they fear numbers. Numbers scare most marketers. I should know. I used to teach finance and analysis for marketers at NYU.

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Missed 2016 Content Marketing Opportunities

    5 Ways Your 2016 Content Marketing Is Costing You It’s the mid-point of 2016. Have you missed 2016 content marketing opportunities? If you’re like many of your peers, the answer is probably. Don’t worry. We’ve got you covered. Ensure your second half, 2016 content marketing is on track to succeed.

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -