Heidi Cohen

  • Killing Marketing – Book Interview

    What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Entrepreneurial You – Book Interview

    The world of work is changing and we’re shifting toward an ever more self-reliant, entrepreneurial, economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or developing a sideline. But how do you actually make money doing what you love? You may have incredible talent and nove ...

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Entrepreneurial You – Book Interview

    Heidi Cohen Interviews Dorie Clark Q: What’s your best piece of advice for readers looking to improve their marketing? We often get so caught up in new customer acquisition that we forget: the best and easiest sales are usually to our existing customers. So the question to ask ourselves is, how can we come to understand them even better, and offer new products and services th ...

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research conducted by Content Ma ...

    Heidi Cohen/ Heidi Cohenin Content How To's- 24 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and devices? Then try interactive content.

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Killing Marketing – Book Interview

    Heidi Cohen Interviews Joe Pulizzi Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets. Remember, the asset is not the content you create, it’s the audience you build from the content.

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content c ...

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • What To Do When Facebook Engagement Declines [Research]

    10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012.

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • The Ultimate Guide To Contact Us Functionality and Forms

    Do You Allow Visitors To Contact You? Help—I want to talk to someone at your company. Before you laugh, ask your mother to contact someone at your firm (without using her speed dial to your direct line). This isn’t a marketing joke with a great punch line about your mother. (I respect mothers, mine included!) Here’s the problem: If your Contact Us forms are less than optim ...

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • Are You Crushing Your Business Social Media Use?

    How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone.

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • HYPERGROWTH – Book Interview

    Heidi Cohen Interviews David Cancel Q: What’s your best piece of advice for readers looking to improve their marketing? My best piece of advice for readers looking to improve their marketing: Never forget that every single marketing activity that you do—every blog post, every Instagram photo, every tweet, every conversation—is a reflection of your brand.

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Ultimate Content Marketing Distribution Checklist

    60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Content Distribution Images

    Happy Marketing, Heidi Cohen Heidi Cohen is the President of Riverside Marketing Strategies. You can find Heidi on Google+, Facebook and Twitter. Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email: Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a ...

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel.

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -