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5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True 47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets. This information isn’t from some random group of people. It’s research from Tiffany-quality organizations including Duke University's Fuqua School of Business, the American Marketing Association and Deloitte.
Heidi Cohen Interviews Pamela Wilson Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing has undergone a major shift: rather than pushing annoying messages out on an unsuspecting public, we now invite prospects to engage week after week with helpful information.
How To Create Monthly Content Themes [Worksheet] I love using the 12 days of Christmas as a monthly content theme for a series of related content such as blog posts. Done well—the 12 Days of Christmas content is like an advent calendar that pulls you back the next day to find the surprise behind the next flap.
Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution and community building power before ...
5 Ways To Show Thanks With Content Marketing Thank you. These 2 words show prospects, customers and others you really care about them, not just their money. Everyone wants to feel they make a difference. Applying the word “guest” to every situation makes no sense. There are a lot of places I don’t want to be a guest. Yet employees at these establishments routinely call me “guest”.
50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.
Get Your Blog In the Halloween Spirit Who can’t use some new blog tricks? Before you answer, do you know the key to your blog’s success? This isn’t a trick question! BUT, if you don’t know this answer, none of these blog tricks will necessarily help you. Answer: You need to know your blog’s goals. Even better your blog goals should be aligned with your business and marketing goals.
How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half half of B2B marketers expect them ...
Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...
23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.
Marketers Choose Their Favorite Business Books Want to improve your marketing? Then read these top business books. Great marketers find a way to incorporate everything they learn into their marketing. (BTW-It’s true of most business executives.) We all wear our specially focused glasses to improve our work performance. Reading quality books shortens our learning curve.
Heidi Cohen Interviews Mark Masters Q: What’s your best piece of advice for readers looking to improve their marketing? You have to go deep. You have to read wider (not just within marketing but human behavior). You have to look at the world and be relentlessly curious. The areas that we are looking to build a reputation within, we have to discover and interpret a differen ...
3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.
Heidi Cohen Interviews Neil Patel Q: What’s your best piece of advice for readers looking to improve their marketing? If you are trying to improve your marketing you have to continually test. From SEO to content marketing to paid ads, there is no one solution to grow a business. But through testing you can figure out what strategies work best and focus on them.
Heidi Cohen Interviews Scott Abel Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing is about delivering the right message to the right person, not the right persona group. The best strategies for the future involve building a content factory that allows you to create, manage, and most importantly, deliver personalized content.
The Orange Effect Foundation strives to empower children and young adults with speech disorders to effecti ...
Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information.
Heidi Cohen Interviews David Jenyns Q: What’s your best piece of advice for readers looking to improve their marketing? Focus on marketing activities where you continually get paid over a long period of time. That is to say, focus on building digital assets that continue to drive you traffic and sales rather than looking for loop holes that last for a short period in time.