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As a marketer, you spend a big chunk of your time launching campaigns or creating content aimed at attracting the right customers. As simple as that sounds, the effort behind these initiatives is more complex than we’d like to admit. And the reality is, most visitors to your site just don’t convert.
10 Landing Page Design Examples With Conversion Rates [FREE LOOKBOOK] By Helen Arceyut Frixione on October 5th, 2016 in Landing Page Examples Be the first to comment It doesn’t matter how much time you spend planning a marketing campaign, building a landing page or tweaking an ad. At the end of the day, only one thing defines whether your work is successful or not: your conversion rate.
Let’s increase our spend. Let’s spend more money — now. Does this statement induce some mild anxiety? A slight clenching of the jaw, perhaps, or a furrow of the brow? Every performance marketer has heard this phrase at least once. If you haven’t, you will — at some point, soon. If you’re anything like us, you’re using a slew of different marketing tools to inform your business decisions.
My first camera belonged to my mother. I’d sneak it out and take photos of the dog, the sky and even take photos of photos — this was in the days of film, when every photo was precious. Of course, she’d get mad when odd photos would pop up between shots of birthdays and family outings. Improving your skills is as simple as knowing your tools inside and out.
A couple of weeks ago, I heard a barber say you’re only as good as your last haircut. In marketing, this couldn’t be more accurate — using last year’s tactics just won’t cut it. Surely, you’re staying up to date on the latest marketing trends with blog posts, AMAs and webinars. But sometimes, in order to level up, you need to step away from your desk and get a front-row seat to the action.
So you’re running a Facebook ad campaign. You’ve created the best Facebook ad your client or company has ever seen: eye-catching photos, the world’s best copy, click-worthy headlines and on-point targeting. Now, you sit and wait. But as time goes by, you notice that you’re getting a high number of clicks but only a small number of conversions. These aren’t the results you expected.
Marketing trends are always changing. Some take flight, some evolve and some die. But, with each new marketing trend comes new important insights and tips. If you love self-improvement (like we do), and enjoy keeping on top of trends, it’s likely that you’ve bookmarked hundreds of blog post and articles in the past year.
The holidays are a time for decompressing, spending time with loved ones and overeating. But they’re also a time to clear your mind and make way for new resolutions and new beginnings. So this holiday season, why not curl up by the fire with your e-reader and take in one of the actionable marketing ebooks released this year? Is roasting chestnuts even a thing anymore? Curl u ...
As an agency, you spend much of your time thinking about how to spread awareness about your client’s brand — but how much time do you spend doing the same for your agency? At first glance, your offerings may appear very similar to that of your competitors. So how can you stand out from the crowd of other agencies that seemingly offer the same services to the same market? A b ...
Even if you work in a conservative industry, there are creative ways to increase conversions. Image by Death To Stock Photo. Marketers are often constrained by the demands placed on us by our boss and clients. But external pressure can also come from the industry we work in — especially when it comes to conservative industries like banking, healthcare or government.