- Our Blog
Last week Google released a new ad extension for AdWords - structured snippets. This is similar to an ad extension Google released in March, dynamic structured snippets, which automatically pulled into your ads based on your website categories. This new format offers more flexibility as the content is now controlled by the advertiser and not scraped from the site categories.
Google's DoubleClick Search is a search management platform that offers a wide range of tools for managing multiple accounts across multiple engines. One feature available is Executive Reporting, which allows quick creation of custom reports across synced DS accounts. The simple creation and highly-visual format is not only a great optimization tool, but it's also fantastic f ...
There are lots of Excel functions out there that can make managing and reporting on PPC campaigns easier. My favorite is Concatenate. Simply mastering this function can make so many laborious tasks quicker, which ultimately means there is more time for the juicier optimization opportunities. First quick tip: you don't need to write =CONCATENATE to string test sequences together.
For me, AdWords labels is an essential part of my day-to-day account management. They help keep every layer of an account organized. A few typical jobs include the following: Organize your ad copy Highlight potential problem areas you want to come back to Label up areas you are testing Group campaigns, ad groups, and keywords together for reporting purposes Automate account c ...
Toward the end of 2014 the Treemaps report was released within Google Analytics. The report visualizes AdWords data by utilizing nested rectangles and a red to green color scale. The treemap allows to us to quickly spot the strong and weak areas of our accounts, helping us drive our attention to the right places. Let’s cover off how the reports work in comparing two metrics.
AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. If they’re used well, we can create a big impact even with a limited budget. In this column I cover the basics of true view and also discuss the importance of YouTube-specific content.
The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction. This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct impact on results. This report has come a long way since its first release of only analyzing one keyword at a time.
Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. Especially if you sell a product that your customer will want to see before they buy.