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Let me guess… You’re staring at the blank screen. Your brain is fried. You can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far worse: Writer’s block. You try to stop your mind wandering off.
*Sigh* Soul-destroying, isn’t it? You look at popular bloggers. With thousands of Twitter followers. Hundreds of blog comments. And digital products selling like hot cakes. At premium prices too. Webinar? Sold out. New infographic? Gone viral. And then … You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.
Bummed that your landing page copy isn’t converting? These eight simple steps will help get you on track. Image by Craig Howell via Flickr. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer.
Is your blog optimized for lead generation or are you making visitors jump through hoops? Image source. Does your blog work for your business? Or would you like to generate a few more leads? Let’s be honest. Blogging to generate leads is hard work. Success doesn’t happen overnight and sneaky doubts creep up on us all.
Have a little R E S P E C T for your prospects; talk to them like humans. Image source. Let me guess… You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash of sales hype sneaks into your copy, turning off prospects and dampening your conv ...