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20 April 2016 | Henry Elliss 7 Reasons why Donald Trump is like PPC At Tamar, we only do natural, organic marketing. Whilst ‘paid for’ advertising has plenty of strengths and advantages, we believe there’s no substitue for earning your brand’s place in front of your consumer. The majority of our clients also utilise paid media to get in front of their audience, so we spend o ...
17 February 2016 | Henry Elliss Is ‘dark social’ as dark as it sounds? If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose an ...
2 February 2016 | Henry Elliss What’s going on with Twitter? Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain.