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The trick to landing clients is to speak their language. Clients often operate on hearsay and old blog advice. In our experience, clients tend to be turned off if you start your conversation by dismantling what they know in favor of what actually works. Too many SEO agencies want to show what they know.
As a business, you are held accountable for every dollar you spend. If you are not seeing an acceptable ROI from your SEO marketer, then they are failing you. The right SEO company can make a huge impact on the promotion of your product or service, but don’t strike a deal with the first company that says they do SEO.