Herbert Lui

  • How to Stand Out in Crowded Inboxes

    Email marketing can either work wonders or flounder. And simply put, brands that stand out in crowded inboxes grab their audiences by doing things differently. Research by the Radicati Group has shown that by 2016, there will be over 4.3 billion email accounts in the world. And a Yesmail Email Marketing Compass report reported that subscriptions to email content have grown by ...

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 15 readers -
  • Why Clickbait Is Dangerous for Brands

    Content Marketing, Owned Media, Shared Media Since the advent of social media, publishers have eagerly teased appealing, easy-to-digest links in order to get consumers to view and share their content. You may know this practice as clickbait, and it’s the siren song of the publishing world. And for emerging brand publishers, figuring out how “clickbaity” to be presents a huge challenge.

    Herbert Lui/ Relevancein Content- 10 readers -
  • Do You Regret Something That You Published? Here’s How to Respond

    In the fast-moving media cycle, media companies and brands inevitably either don’t produce enough content to connect with their audience, or publish stories that they’re not proud of. No one is perfect. And no one seems to have a solution. Deleting articles from the Internet that don’t fit new standards—or are the source of controversy—is possible, but it’s not always a good idea.

    Herbert Lui/ The Content Strategistin Content How To's- 12 readers -
  • 4 Ways Content Sharing Can Fit Into Your Content Strategy

    Content Curation, Content Marketing, Content Promotion, Earned Media, Owned Media, Relationship Building, SEO As Fusion Senior Editor Felix Salmon wrote for Reuters, we live in an age of promiscuous media. In contrast to traditional wisdom, in which you keep your best content on your own site behind gated walls, Salmon suggests that the most effective method of distributing ...

    Herbert Lui/ Relevancein Social SEO Content Google- 7 readers -
  • Can Conductive Ink Save Print?

    Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink.

    Herbert Lui/ The Content Strategistin Content- 17 readers -
  • How to Use Curation to Create Unique, Original Content

    When done well, curated content can make a real impact on curious Internet surfers and professional researchers alike. Following the concept of “Seek, Sense, and Share,” successful curators have changed how many of us view content by understanding what people want to know and how to best present the right content in an organized way.

    Herbert Lui/ The Content Strategistin Content- 25 readers -