hiba haider

  • The Great Expansion: How RBC Uses Content Across 14 Departments

    This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content w ...

    The Content Strategistin Content How To's- 16 readers -
  • How Hotel Indigo Built a Global Content Strategy to Target Niche Personas

    This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content w ...

    The Content Strategistin Content- 17 readers -
  • How to Master Content Segmentation & Personalization

    One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase si ...

    The Content Strategistin Content How To's- 15 readers -
  • Webinar: Content Methodology

    For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you. In this webinar, Contently Editor in Chief Joe Lazauskas and renowned digital analyst Rebecca Lieb reveal why leading organizations are adopting a content methodology, a process to continuously ...

    The Content Strategist- 9 readers -
  • Finance Marketers Explain How to Capture a High-Value Audience

    In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 billion franchise that bumped the corporation’s first-quarter earnings 13 percent. The corporation, of course, is Walt Disney—and the story is Frozen.

    The Content Strategistin How To's- 10 readers -