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At David’s Bridal, senior director of global marketing Callie Canfield faced a pressing problem when trying to drive people from the brand’s social channels to its online store. When the brand would post an image of new bridesmaid dresses to its Facebook or Instagram, for instance, customers who clicked on it would be dumped into the full online catalog for the bridesmaid dress category.
It takes ten steps from start to finish to cut and sew a basic T-shirt. In regard to manual labor, that’s a breeze, considering cutting and sewing a traditional dress shirt takes 78 total steps. And yet, despite the simplicity of the production process, 97 percent of T-shirts sold in the U.S. are exported, according to data culled by Softwear Automation, an Atlanta-based comp ...
Theory’s answer to mounting pressure on designers: Try a more collaborative, less hierarchical, approach. Today, the contemporary luxury brand is launching the first capsule collection for Theory 2.0, an internal initiative to open up new opportunities for employees across the brand’s departments.
When Amazon announced the launch of Prime Wardrobe, a try-before-you-buy service for Prime customers, the immediate implication was that the retailer had eliminated the friction around returns and customer service in its clothing department. The program, which has yet to launch, lets customers shop from eligible brands — to be included, brands must be Amazon wholesale partner ...
Adore Me is tapping artificial intelligence to win over lingerie shoppers online. The four-year-old brand is part of a recent e-commerce boom in the bras and underwear space, which has seen the rise of modern, digital players set on eating into Victoria’s Secret’s market share. As Adore Me took on the likes of other online-born lingerie companies like True & Co.
The second-hand apparel market’s online renaissance was closely followed by a shake out. In a boom, companies like Tradesy, Threadflip, ThredUp and The RealReal popped up to provide a digital space for people to sell clothing from their closets. Just as quickly, weaker players buckled under pressure from the competition and shuttered.
Fashion is stuck between a rock and a hard place when it comes to working with Amazon. Brands have the option of either selling to Amazon directly, via its wholesale model, or joining the company’s third-party marketplace as a seller. But brands and industry execs say Amazon’s rigged the game so that it’s not much of an option at all.
At Yoox Net-a-Porter Group’s new Tech Hub, which opened last week in London, artificial intelligence, mobile commerce and personalization are the center of the 500-person team’s focus. “This is our temple of innovation,” said Yoox Net-a-Porter CEO Federico Marchetti in a video announcement for the Tech Hub’s opening.
The Digiday Retail Summit is coming up at the end of July, and we just opened up a few complimentary passes for brand and retail executives. Interested? Apply here. In a brutal retail landscape cast in Amazon’s ever-expanding shadow, brands’ ability to gather, understand and react to customer-driven data has hit a do-or-die point of urgency.
What more fitting place for retailers to discuss the store of the future than Seattle, home to Amazon. Against a backdrop of store closures and job losses, retail and brand execs tried to remain upbeat about the future of the physical store. Brick-and-mortar stores aren’t dead, only in need of being rethought. After all, Amazon just bought 431 Whole Foods stores — and now has stores of its own..
As Farfetch’s newly appointed chief marketing officer, John Veichmanis is at the helm of a small army of 130 creatives, data scientists, editors and artificial intelligence specialists on the marketing team at the company’s London headquarters. Veichmanis, formerly the company’s svp of digital marketing, took over the post at the beginning of June from former CMO Stephanie Horton.
Kering has big plans for the future of Saint Laurent, its second-highest performing fashion brand after Gucci: It has a goal of doubling revenue and hitting $2.2 billion in sales by 2021, and the company is looking to ride the brand’s resonance with millennials to do so. At an investor day this week, Kering disclosed the demographic breakdown of the brand, which is currently ...
As Moda Operandi’s traffic from social was increasing at a clip of 140 percent year over year, the company turned to Instagram to figure out how it could turn that interest into actual purchases. The retailer, which is a platform for pre-ordering items from designers’ runway collections online, as well as an in-season e-commerce boutique, had been using Curalate’s Like2Buy pl ...
Considering the flashier features of L’Oréal’s 352,000 square-foot New York City headquarters — a full Essie nail salon and a Hudson River-facing terrace, for instance — it’s easy to walk right past the company’s virtual reality room. It looks like a typical conference room. But the L’Oréal Beauty Lab, as it’s referred to internally, is stacked with virtual reality glasses an ...
Despite its dreamy backdrop, Cannes Lions is no vacation, so attendees have to think beyond sunglasses and seersucker shorts. After all, when you leave for the day, there’s no telling when you’ll see your suitcase again. We asked two agency veterans at Huge, global ecd Jason Musante and managing director of media ...
When Glossier launched in 2014 with a small collection of skin-care products, the team assumed that readers of the blog that spawned the brand, Into the Gloss, would flock to purchase the new products. “The hypothesis at the time was that it would be really easy to convert these readers to shoppers. That wasn’t really the case,” said Bryan Mahoney, Glossier’s chief technology officer.
Before landing at The Outnet in 2011, Shira Suveyke’s leapfrog through the retail industry took her through positions in merchandising and planning at Ralph Lauren, Macy’s and J.Crew, and a digital stint in the early days of Gilt Groupe. By the time she reached The Outnet, e-commerce was gobbling up physical retail foot traffic and the off-season e-commerce counterpart to Net- ...
Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and it’s safe to assume some of the 20-year-old Instagram-famous rich kids are impossible to work with. But that doesn’t mean the industry is on the verge of fizzling.
It’s often said that Amazon will eventually succeed at anything it puts its time and resources into, and a physical iteration of its selling platform should be no different. In May, the doors to its newest brick-and-mortar bookstore opened in New York City, putting the e-commerce giant’s prowess to a real-life test in America’s shopping capital. Brands should be paying attention.
After a two-year-long production process, a wearable has hit the mass market that doesn’t attach to your wrist. The Nadi X Pant & Pulse, from connected apparel company WearableX, is a pair of leggings equipped with a “pulse” power device that retails for $299. (The pulse only needs to be purchased once. Additional leggings, equipped for the device, retail for $199.