hilary milnes

  • The best e-commerce practices used by top digital luxury brands

    Beyond the product, luxury shopping is defined by the special touches that make a customer feel pampered while paying a steep price. A glass of champagne, an attentive associate and a pristine presentation are the cherries on top of the exchange in-store that make it a luxury experience. Online, those human touches vanish. M ...

    Digiday- 13 readers -
  • How Cynthia Rowley infuses tech into its office space

    Cynthia Rowley’s idea of accessible, entry-level luxury isn’t confined to sunglasses and fragrances. The New York City-based designer has attached her name and brand to a slew of products that bear her colorful and whimsical design, while being mundane themselves by nature: mouse pad ...

    Digidayin How To's- 6 readers -
  • Beauty boutiques and shoe standalones: The rise of the luxury specialty store

    Luxury brands are breaking off pieces of their full inventory to turn them into standalone, tightly focused specialty stores. Chanel announced last week that its first boutique selling only footwear would be opening in Hawaii. In October, Saks Fifth Avenue opened its first standalone shoe store in Connecticut. The move for ...

    Digiday- 8 readers -
  • How luxury retailers are navigating Black Friday

    Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations. While speculations that Black Friday is dead are overblown, the shopping holiday has indeed lost some of its appeal, mostly on the ground level. According to ...

    Digidayin How To's- 6 readers -
  • Why luxury brands still aren’t embracing sustainable fashion

    Designer Eileen Fisher made an eight-year commitment to sustainable fashion four years ago, after having “an epiphany about the earth” and her responsibility as the owner of her own company. In the years since, the brand has been vocal about these efforts. “We made a commitment that, by the year 2 ...

    Digiday- 10 readers -
  • Why luxury fashion brands are showing up for Singles’ Day

    It only took seven minutes for sales during this year’s Singles’ Day in China to hit $1 billion, and peak order volume, during the first house, hit a record-breaking 175,000 orders per second. The scale of the one-day shopping event, centered around Alibaba’s shopping platforms Tmall and Taobao, has been magnetic to fashion brands hoping to boost overall revenue and connect wi ...

    Digiday- 10 readers -
  • How mass retailers are traversing ‘big transparency’

    Transparency is trending in fashion. Mass retailers like H&M, Zara, UK-based Marks & Spencer, Belgium-based CNA and Gap Inc., which owns Gap, Old Navy, Banana Republic and Athleta, have begun sharing the names of the factories they work with in an effort to improve working and environmental conditions, streamline cluttered supply ...

    Digidayin How To's- 11 readers -
  • American-made brands are dealing with domestic dead ends

    Retailers who proudly declare they’re “made in the USA” have serious challenges brimming beneath their patriotic polish. The fashion industry has become far removed from America: 97 percent of the world’s clothing manufacturing happens abroad. American shopping habits have changed as a result: In 1965, 95 percent of the clothing Americans purchased was made in the U.S. Today, it’s 2 percent.

    Digiday- 10 readers -
  • Don’t blame digital for struggles at Burberry and Ralph Lauren

    Burberry and Ralph Lauren are often lauded for being the luxury industry’s most digitally forward brands. While other traditional fashion houses get cold feet in the face of e-commerce, these brands embrace buzzy movements like see-now-buy-now and new platforms like Snapchat. But, almost depressingl ...

    Digiday- 14 readers -
  • Fashion’s wary approach to Amazon

    Amazon hasn’t been shy about its ambitions in fashion. Since 2012, the company has sponsored Met Galas, fashion weeks and Vogue Fashion Funds, built a photo studio in Brooklyn, hired a former Vogue editor to lead fashion editorials, launched seven in-house fashion labels and recruited brands like Michael Kors, Calvin Klein, Coach and Theory to sell products on its platforms.

    Digiday- 6 readers -
  • ‘It’s PR’: Fashion marketing is failing to understand data

    To promote its recent collaboration with Gigi Hadid this September, Tommy Hilfiger launched a cheeky fashion chatbot on Facebook Messenger, which customers could interact with in order to look at items from the collection and learn pre-programmed fun facts about Hadid. For the Tommy brand, the tool checked a few boxes: It milked more use of the brand’s most recent fashion show ...

    Digiday- 8 readers -
  • How fashion rental companies help designers reach new customers

    Luxury fashion rental companies have become unlikely allies for designer brands. Platforms like Rent the Runway, armed with data on what their customers like, are working with high end brands to inform their collections of luxury dresses, accessories and outerwear. Some items on Rent the Runway are even designed exclusively for the platform, where customers can rent them for 1 ...

    Digiday- 8 readers -
  • How a new idea of luxury helped Coach correct course

    To revive its declining brand, Coach finally embraced that the definition of luxury was changing. So, it had to change with it. At Coach’s Spring 2017 runway show during New York Fashion Week, models paraded in ecd Stuart Vevers’ third collection for Coach, which ...

    Digidayin How To's- 11 readers -
  • A day in the life of Sandra Lopez, Intel’s fashion technologist

    As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships. Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server.

    Digiday- 8 readers -
  • How fashion startups get funding in a male-dominated VC industry

    Fashion apparel is a $300 billion global industry, but Nineteenth Amendment founders Amanda Curtis and Gemma Sole still spend a lot of time explaining to venture capitalists why there’s money to be made in fashion tech. The two women have found themselves defendin ...

    Digidayin How To's- 10 readers -
  • Absolut is launching an online art marketplace

    Absolut Vodka is taking a break from the bar to get into the art dealing business. Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which c ...

    Digiday- 11 readers -
  • Why Coach ditched its mobile app for iMessage

    When Coach released its iOS app in 2014, apps were all the rage. A lot has changed in two years. “The app is no longer viable” said Dana Randall, Coach’s head of innovation, at an Advertis ...

    Digiday- 6 readers -