hilary milnes

  • Coach is bringing its previously ubiquitous logo back to collections and ad campaigns

    The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s newly branded holding company) CEO Victor Luis spent a lot of time on the logo during his call with investors for the company’s first quarter of financial 2018 earnings. He made the argument that the luxury logo has been a driving force in reinvigorating sales in the premium hand ...

    Digiday- 5 readers -
  • Why Gucci is still investing in its mobile app

    As the mobile apps of other fashion brands either disappear from the app store or collect dust, Gucci is making the effort to send shoppers in the holiday spirit to its branded app. On Tuesday, Gucci added new features to its mobile app to celebrate the spending-heavy season. At the center was the holiday gift guide, featuring a catalog of products either selected or designed ...

    Digiday- 9 readers -
  • Richemont’s long road to sales growth strategy in Asia

    Luxury group Richemont is seeing big growth surges in the Asia-Pacific region, much like direct competitors Kering and LVMH. But it took a period of pain to get there. Over the past year, the company made a concentrated effort to clean up its gray market business in Asia, buying back excess inventory from distributors that had gone unsold over the past two to three years.

    Digiday- 12 readers -
  • The supply chain is becoming part of luxury designers’ branding strategies

    The Council of Fashion Designers of America is encouraging its vast network of designers to bring their supply chains out of the shadows. CFDA president Steven Kolb said that over the past decade, two issues have emerged that have given designers unprecedented shifts in customer behavior to grapple with: A faster production cycle that’s in line with customer behavior and a gr ...

    Digiday- 13 readers -
  • Luxury brands like Burberry are piling onto China’s Singles’ Day

    Singles’ Day, the massive, promotion-driven shopping event in China that drives the biggest one-day online sales in the world, is not the natural setting for high-end luxury brands — so e-commerce marketplace Alibaba made a place for them. During the shopping holiday, which takes place annually on November 11 and last year drove $18 billion worth of retail sales for participa ...

    Digiday- 17 readers -
  • Amazon’s pushing its private-label brands for the holidays

    Amazon is using big shopping events, including Cyber Monday and the upcoming holiday season, to boost its own private-label brands, heightening the fears that Amazon wants to mine its wholesale brands’ data for its own gain. In its 2017 holiday gift guide, accessible now in the Amazon Fashion marketplace, private-label brands — like Lark & Ro (women’s fashion), The Lovely ...

    Digiday- 19 readers -
  • Rachel Zoe: Being a designer today means ‘navigating the noise’

    Subscribe: iTunes | Stitcher Rachel Zoe launched her brand in 2011, as direct-to-consumer businesses were booming online. But even though she already had a following from her time spent working as a celebrity stylist and sending out her then-newsletter, The Zoe Report (now a media company), Zoe targeted traditional retailers first.

    Digiday- 9 readers -
  • Mythbusting with Eva Chen: The biggest misconceptions fashion brands have about Instagram

    With 800 million active users, Instagram’s gravitational pull is as strong as ever. Ad spend on Instagram increased 2.5 times over last year, according to data from Kenshoo, and the organic feed and the other facets of the platform, Stories and Live, are still going strong. But with algorithm tweaks, image control and influencer relationships to navigate, the best strategy fo ...

    Digidayin Social- 12 readers -
  • How Kering’s sustainability strategy brings its supply chain up to speed

    Kering’s sustainability strategy can be boiled down to three main parts: working directly with suppliers to update practices, in order to eliminate waste and pollution across the company’s brands; hiring engineers and researchers to push progress at its dedicated Innovation Labs; and partnering with startups, as well as competitors, to uplift the industry’s progress of sustainability outside th.

    Digidayin How To's- 15 readers -
  • Luxury brands are changing how they operate internally to react faster to customers

    Luxury brands, feeling the heat from agile fast-fashion and online-only retailers, are speeding up production processes and reacting quicker to customer behavior by changing how they organize their businesses. “I know people are sick of hearing about the ‘customer journey,’ but our focus right now is on creating an efficient, on-demand, well-organized customer journey,” said ...

    Digiday- 12 readers -
  • How Alibaba makes Singles’ Day appealing to luxury brands

    The Chinese customer moves fast, according to Sebastien Badault, the managing director of Alibaba France. During the e-commerce marketplace’s second-annual see-now-buy-now shopping event, a kickoff to the Singles’ Day shopping holiday on November 11, brands only had seven minutes of stage time each to make a lasting impression.

    Digiday- 10 readers -
  • MatchesFashion adds new designer styles to its site every day

    To be able to add new styles to the site every day, MatchesFashion.com’s buying director, Natalie Kingham, makes special appeals to the brands and designers carried by the luxury online retailer. Items exclusively designed for MatchesFashion by brands including Vetements and J.W.Anderson now make up 25 percent of the retailer’s inventory.

    Digiday- 19 readers -
  • How Reformation tackled faster, affordable denim sustainably

    With Reformation’s new line, Ref Jeans, the sustainable, direct-to-consumer brand for trendy women’s fashion is making faster, more affordable fashion. Ref Jeans launched Monday with 11 styles of denim in 14 washes, 10 styles of tops and four styles of new dresses. The prices in the collection range between $28, for a T-shirt, and $148, for its priciest denim, and new styles ...

    Digiday- 12 readers -
  • Department stores want to cash in on the indie beauty boom

    Independent beauty brands are having a moment. Their trendily packaged products combined with smart marketing strategies have drawn cult customer followings and attention from legacy companies like Estée Lauder and L’Oréal. Now, in need of a traffic boost, department stores want a piece of the action.

    Digiday- 13 readers -
  • Theory 2.0: Theory’s second act is a direct-to-consumer pivot

    In the pursuit of survival, Theory is repositioning its brand to leave a bigger impression on customers. Through Theory 2.0, an internal initiative that includes four different programs designed to rejuvenate the company, Theory is tackling head-on what it means to be a modern brand today. Over the past three months, it launched Be Heard, an educational event series for women ...

    Digiday- 17 readers -
  • ‘I plan to put Zara out of business’: Why fast fashion is Rent the Runway’s biggest foe

    After almost nine years in business, Rent the Runway is getting one step closer to making a rented wardrobe realistic for more women. Today, it’s expanding its unlimited subscription option to include four rental items, up from three, with inventory from 500 different brands. The model works by letting members choose items to rent, with no set return date.

    Digiday- 36 readers -
  • How fashion and beauty brands are using AI to drive mobile purchases

    It’s become a common tale in e-commerce: Executives at retailers are discovering that traffic patterns don’t match revenue. It’s what happened at DvF.com. “Mobile is at least 50 percent of our traffic, but not our revenue. To be honest, we all kind of gave up on fixing that,” said Felipe Araujo, the head of e-commerce at Diane von Furstenberg.

    Digidayin How To's- 40 readers -
  • Modiface is becoming the go-to provider of augmented reality to beauty brands

    Beauty shoppers scrolling their phones looking for a new lipstick shade on Sephora’s mobile app know the drill. First, you select the brand and shade you’re interested in trying, then you position the phone in front of your face. Through facial recognition and augmented reality technology, a phantom lipstick will pop onto your lips.

    Digiday- 29 readers -
  • Too big to ignore: Amazon’s biggest threat is from regulators

    When Amazon decided to buy Whole Foods for $13.7 billion, the retail industry responded with a resounding “gulp.” The news inspired Amazon antagonists to speak up: The company has gotten too big to fail, and it’s competing in too many industries. Now, as it thunders into the grocery market, it’s time to do something.

    Digiday- 19 readers -
  • Inside Birchbox’s 40-person social media war room

    On September 14, Birchbox’s seventh anniversary, the beauty retailer and subscription company held its fourth annual Customer Appreciation Day, a tradition started in 2013 to drive brand awareness, traffic and sales. Forty team members from across departments were on deck in the first Birchbox social media “war room” to respond to commenters with personalized messages and offers.

    Digidayin Social- 14 readers -