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As sales and foot traffic decline, department stores are looking to new designers and brands to drive people back in. Last week, Neiman Marcus announced the arrival of Luxe Lab, a boutique-like collection of merchandise picked from a group of “forward-thinking” designers, including Simone Rocha, Nour Hammour and Francesco Scognamiglio.
In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here? During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether they’re outsourcing work or kee ...
When she made the decision to buck the traditional fashion calendar and show a spring, not a fall, collection in February of 2016, Rebecca Minkoff and her team had under three months to act on it. First, the company had to find new manufacturers who could turn around small-batch product orders quickly to account for a faster production schedule.
At one point in 2015, ShopBazaar, Harper’s Bazaar’s e-commerce platform, had a network of 150 retail partners, including department stores like Saks Fifth Avenue and the e-commerce retailer Yoox. The idea was to make as much of the magazine shoppable as possible, said Katie Hobbs, ShopBazaar’s executive e-commerce director, with a goal to scale the site to the size of a full-b ...
The past few seasons of New York Fashion Week were full of hand-wringing and existential crises, as designers and observers panicked over how see-now-buy-now and social media were changing the fashion show as we knew it. This season, the dust appears to have settled. “People are adjusting. There’s no more panic.
Curriculums at fashion and design schools, including the Fashion Institute of Technology, are evolving to account for new priorities like 3-D printing and sustainability. But such flashier topics can frequently take attention away from the basics, like how young designers navigate launching a new brand in today’s retail environment.
Subscribe: iTunes | Stitcher A perfect storm of social media’s influence, fast fashion’s market share and designers’ hasty exits have called the purpose and existence of New York Fashion Week into question — again. Regardless, it’s back for another season, with Tom Ford’s return to New York marking the beginning of the city’s run of fashion shows and presentations.
With the flash-sale model all but obsolete, the future of Gilt is riding on the site’s ability to appeal to its (self-reported) 9.7 million active members on an individual level. The company rolled out a new site on Tuesday that shifts its emphasis away from flash sales, putting the focus instead on new product drops, personalized recommendations and editorial content.
Brands have developed a love-hate relationship with influencers. While the Instagram-famous can drive traffic, conversion and brand awareness, a lot of that success is riding on relationships. If an influencer doesn’t care about your product, any #sponcon is probably going to land flat. Still, the influencer marketing industry is growing, and navigating this space is top of mind for marketers.
Estée Lauder Cosmetics is watching its sales in China climb faster than any other market, thanks to a savvy local strategy that includes a 50-person dedicated team, branded Tmall storefronts, and freestanding e-commerce sites. Esteé Lauder reported its full year results for 2017 on Friday, announcing an overall sales growth of 40 percent in China with e-commerce sales increasing by 50 percent.
Saddled with $1.5 million in venture funding, Sophia Amoruso is back with a new business. Less than a year after Nasty Gal, the e-commerce fashion company that she started when she was 22, went bankrupt, the now 33-year-old Amoruso has launched a media company, Girlboss Media. The goal is to create a business centered on helping a new generation of women define success, throu ...
This week, we gathered together brand managers, editorial directors and social media strategists from brands in Vail, Colorado, for the Digiday Content Marketing Summit. Along with hearing from speakers from brands like Reebok, IBM and Heineken, attendees put their heads together in group meetings to discuss solutions to their biggest challenges in different areas of the busine ...
To see where British fast-fashion retailer Asos is spending the most of its resources, download its mobile app. Built in-house, the app has 10 million downloads according to the company, and it’s also the focus of the retailer’s latest technology investments, coming from its 900-person tech team, which Asos plans to grow by another 200 next year.
Five years in, Hypebeast’s e-commerce platform, HBX, is getting a brand makeover. Kevin Ma, founder and CEO of Hypebeast, which launched in 2005 to cover hip streetwear brands and sneaker launches, said the media company approached commerce with trepidation, slowly exploring the idea of selling the same brands it talks about its editorial side as a test.
Last year, the direct-to-consumer apparel brand Dstld (a vowel-less version of “distilled”) turned to its customers to raise capital after recognizing that the cash flow from venture capitalists had all but dried up for clothing startups that offer meager returns for investors. Since this time last year, now saddled with $1.
For the past 2.5 years, global luxury marketplace Farfetch has operated two offices in Hong Kong and Shanghai, with a full team to service China, the company’s second largest market after the Americas. Despite that, 100 percent of Farfetch’s sales to Chinese consumers since the company launched in 2008 have been imported.
Alibaba, China’s largest e-commerce platform, is improving its services to make luxury brands feel at home on Tmall, its B2C marketplace for retailers. Brands with an image to protect have long been wary of the marketplace, which has been battling counterfeit sellers that continuously pop up on the site, hawking cheaply made imitations of luxury goods.
Stitch Fix, a subscription-driven online clothing company that uses remote personal stylists and customer data to deliver try-before-you-buy apparel options, made its first official step toward one of the year’s biggest e-commerce IPOs on Friday. The company, launched in 2011 by CEO Katrina Lake, confidentially filed to go public, according to TechCrunch sources.
Rent the Runway is gaining speed to take on industry competitors from Amazon to Zara. The company, which rents one-time occasion wear as well as everyday items by subscription, rolled out a same-day delivery service last week that guarantees orders placed by noon will arrive by 5 p.m. The service is currently available only in New York City, but Rent the Runway plans to expan ...
In 2016, more than a decade after designer Helmut Lang quit his namesake brand, current CEO Andrew Rosen was in need of a new creative director, as well as a refreshed identity. The legacy label, which dominated the New York City fashion scene in the ’90s, had lost its way among the new generation of shoppers after Lang left and ownership shifted from the Prada Group to Theory ...