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Let’s face it: nobody likes a trash talker. Yet businesses are relying on subpar messaging to spread the word—while still expecting to yield positive results. On the contrary, when you share mediocre content, you get mediocre results (highlight to tweet). Don’t forget the age-old rule, “You get what you give.
) The Hawks social campaign targeted influencers in Atlanta, Georgia that have a love of basketball, events, and finding love (or at least willing to meet other Atlanta singles). In addition, the Hawks used Insightpool to take a deeper look into how they targeted by identifying who the right prospects are and how to connect and engage with them.