hugh saffar

  • SEO Keyword Strategy: Why Long-Tail Keywords are Best

    Choosing the right keywords for your website provides the foundational basis that you need for a strong online marketing strategy. If you choose the wrong keywords or fail to do keyword research, then you might find that your website doesn’t show up in the search engines when your customers are trying to find the type of product or service that you offer.

    Express Lane Marketingin SEO- 11 readers -
  • Search Engine Trends for 2015: Are You Keeping Up with the Changes?

    When it comes to website search engine optimization, it is important to understand that the project is never complete. The search engine trends frequently change, which means that you need to keep up with these changes if you want to have on-going success with your website. SEO leaders will all agree that the strategies that are working in 2015 are very different than methods t ...

    Express Lane Marketingin SEO- 16 readers -
  • 4 Mistakes to Avoid With Your Pay Per Click Campaign

    Managing a pay per click marketing campaign is a critical aspect of your paid marketing efforts, and there are a few mistakes that you can make which will cost you a lot of money. Sometimes, small business owners will start a pay per click campaign with the idea that they are going to spend their marketing money and just see what happens, but the lack of planning can result in ...

    Express Lane Marketingin Paid Search- 6 readers -
  • Buying a Domain? Check the Domain History First

    If you are planning to buy a new domain name, then it is a good idea to check the history of the domain before making a purchase. Matt Cutts recently addressed this topic in his newest video. Researching the domain before making the purchase helps you to avoid buying a domain that has been mistreated by a spammer in the past.

    Express Lane Marketingin SEO- 3 readers -
  • New Features in WordPress 3.9

    When WordPress releases a new update, there is always a bit of discussion online about the changes that have been made and how they will impact website owners. There might be some adjustments that are needed as you are getting used to the new version of WordPress, but each new version offers improvements and new features that can help to make your website even better.

    Express Lane Marketingin Blogging- 4 readers -
  • Why Facebook PPC is a Great Option for Local Marketing

    If you are spending marketing money on pay per click, then it is important that you are looking for additional ways to optimize the campaigns in order to reduce click costs and target your demographic more effectively. Facebook marketing might be one of the most effective ways to dial in your demographic targeting, because you can specify details about the target audience that ...

    Express Lane Marketingin Social Paid Search Facebook- 3 readers -
  • How to Hire an Online Marketing Consultant that You Can Trust

    If you are looking to hire an online marketing consultant, then you are probably wondering what you need to do in order to locate a consultant that you can trust. Finding a trusted individual or company can be very beneficial for your online marketing campaign, and it might be the difference between a success or failure with your online business.

    Express Lane Marketingin SEO How To's- 3 readers -
  • Matt Cutts Debunks SEO Myths

    It is common for SEO myths to pop up on the internet, and following these tips can sometimes have a negative impact on your search engine optimization efforts. Recently, Matt Cutts shared a video talking about SEO myths that you need to watch for: Myth #1: Paid Ads Impact Organic Google Rankings Some people might say that if you buy Google ads, then your organic rankings will improve.

    Express Lane Marketingin SEO Google- 3 readers -
  • Effective Steps to Rebrand Your Company Via Social Media

    It can be a time consuming process to rebrand your company through social media, but it can also be very effective. If you are looking to create a new brand for your company, then social media should be a key element to your online campaign. Many current and potential customers spend a lot of time on social media websites, which means that these platforms can help you to achiev ...

    Express Lane Marketingin Social- 3 readers -
  • Are 404s and a 410s Treated Differently By Google?

    In a recent video, Google’s Matt Cutts addressed a question about the differences between a 404 versus a 410 code on a website. This type of information could be beneficial for webmasters who are trying to understand the right http:// status codes, and there are a few basic things that you need to know.

    Express Lane Marketingin SEO Google- 3 readers -