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I’m often shocked by the websites of some people who approach me to do SEO work. I am forced to question whether they are really ready for SEO, when it’s obvious that their website requires so much more important preliminary work. Let me tell you what some SEO agencies might do: Ask you how many keywords you want to rank Ask you a bit about your business and your compet ...
You’re wasting your money. Every time you spend big on AdWords, SEO and social campaigns – it’s all pointless. Because people are clicking, but your website is scaring them off. First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions. Bad design leads to lower trust and higher friction.
Google freaks me out. How about you? It seems like they are always on the verge of making a big search algorithm change. As marketers we feel handcuffed, gagged and strapped to a chair – the search engines can do what they want to us. Recently I attended the Search Marketing Expo, and it helped. Things are a little clearer in my mind now, and Google doesn’t seem as scary anymore.