ian bignell

  • Can a bad video ever be good for your message?

    Just when you thought it was safe to go back to your paleo pear and banana bread, the WA Police released their ‘Goodbye Graffiti’ video and once again turned the spotlight on bad video production. It’s like they watched the Game Changers video and wondered how they could make something even more cringe-worthy.

    Lush Digital- 10 readers -
  • How to create video that works for social media

    The rise of online video has been staggering over the past few years. It simply dominates the way content is consumed online and the statistics surrounding it do nothing to disprove this: More video content is uploaded to the internet in 30 days than the major US television networks have created in 30 years 82% of Twitter users watch video 45% of people watch more than a ...

    Lush Digitalin Social How To's- 16 readers -
  • Game Changer? Going viral for all the wrong reasons

    “Hey guys, I’m just heading downstairs for my Paleo pear and banana bread, would you like to join me?” And so begins three of the most awkward minutes in recent video production memory. The production in question is the $4000 dollar “Game Changers” campaign by the Department of Finance, aimed at enticing new graduates to join the department’s grad program.

    Lush Digital- 26 readers -
  • So that was 2016: A look back at Lush’s work

    So that was 2016. A strange year in many ways. While Britain voted to run from the EU, American’s voted for a reality TV star with no political experience to run their country. Big names from the entertainment world dropped like flies, whilst the Panama Papers scandal reinforced what everyone already knew, that super-rich people – and Jackie Chan – are “very clever” when it com ...

    Lush Digital- 22 readers -
  • 5 tips for writing top scripts

    So you’ve been asked to write the script for the next company production. You’re an experienced copywriter and the team knows you can deliver; the thing is you’ve never actually written a script before. It’s a very different skillset to writing for a blog, a press release or web copy, so here are my 5 top tips for writing great scripts: 1.

    Lush Digital- 10 readers -
  • 5 ways to master appearing in front of the camera

    Through my work as a senior producer, I get to work with all kinds of different on-screen talent. I am amazed — on an almost daily basis — at how different people react when faced with the prospect of being in front of the camera. It can be a daunting task standing in front of, or being interviewed on, camera.

    Lush Digital- 17 readers -
  • Progressing your agency relationship to fourth base

    ‘It’s not you, it’s me’. Those five little words have the power to stop a person in their tracks and rain on anyone’s parade. Deep down you know the other person believes it’s ‘you’ and no amount of spin will change that. Relationships in the real world can be hard work. They’re emotional rollercoasters that can send you soaring one minute and crashing down to earth the next ...

    Lush Digital- 13 readers -
  • Confessions of a former content marketing sceptic

    My name is Ian and I have a confession to make: It wasn’t that long ago that I viewed the whole content marketing space with a fair degree of scepticism*. (*Full disclosure: I honestly thought it was marketing claptrap.) This tale starts not long after I joined Lush back in 2012. The company was well established, with a raft of clients that read like a Who’s Who of West Austr ...

    Lush Digitalin Content- 16 readers -
  • Why You Need Animation in Your Video Marketing Strategy

    Out the back of the Lush offices, in the lesser explored creative area, there sits an Italian who is known around these parts as lo Stregone — or in Aussie, the Wizard. He arrived at Lush in 2015, not able to speak much English but armed with a show reel that caught the attention of our creative director, Gavin.

    Lush Digitalin Content- 13 readers -
  • Top Tips on Selecting a Video Production Company

    There is no arguing that video has cemented its place as a vital tool in any communications strategy — whether it’s a full-scale marketing campaign or a simple message from your CEO. Technology company Cisco predicts video will grow from representing 64 per cent of all consumer internet traffic in 2014 to more than 80 per cent by 2019.

    Lush Digitalin Content- 8 readers -
  • Using Video to Keep Your Internal Communication Open

    There is no doubt 2015 was a tough year across many industries in Western Australia and beyond. The high commodity prices that helped Australia navigate the GFC saw dramatic drops across 2015. While we are not completely dependant on resources as a state or country, it’s safe to say when prices drop like they have, the impact is felt heavily across many industries.

    Lush Digital- 16 readers -
  • How to Find the Right Marketing Agency

    Recently, on my way home from work, I’ve noticed a sign on one of the traffic lights as I turn off the freeway. It says, ‘Websites from $99. Call 04xxxxxxx’ and nothing else. What I find most strange about this sign – among many strange things – is there is no web address to show what sort of websites this person is offering.

    Lush Digitalin Content How To's- 13 readers -