ian bowden

  • How Google is tackling fake news, and why it should not do it alone

    Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone.

    Search Engine Landin SEO Google How To's- 16 readers -
  • Why link outreach teams have the most difficult job in the agency

    After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult job in the agency. Imagine telling a programmatic trader that he had to get impressions for a client, but he wasn’t allowed to pay for any of them. Or imagine telling a TV buyer that they had to get some spots based on some “exceptional” creative.

    Search Engine Landin SEO- 23 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as p ...

    Search Engine Landin SEO Google- 23 readers -
  • Should you still be using an SEO enterprise platform?

    Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary.

    Search Engine Landin SEO- 11 readers -
  • Why agencies need to learn from the past and evolve

    As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of control of the brand and/or agency. Historically, where agencies could easily influence search results through building authority links with no dependency on the client, there are now many more factors at play, which are harder to optimize.

    Search Engine Landin SEO- 13 readers -
  • Suffered a rankings drop? Use this checklist to diagnose why

    Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why. When you understand what caused a ranking drop, you can determine what actions to take to recover from it.

    Search Engine Landin SEO- 19 readers -
  • Common misconceptions when measuring SEO content performance

    Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search results. Historically, the link graph has been the primary mechanism for Google and other search engines to determine what content is best and most worthy of returning to users. However, the link graph does heavily favor desktop experiences, as a lot fewer people link to mobile sites.

    Search Engine Landin SEO- 22 readers -