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For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.
Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? KWFinder is a powerful tool to help you do just that. KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition.
When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A: They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website. At this stage, they have never heard of you before and it’s their first time visiting your website.
The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for each step of the process.
You generate sales from social media but not on social media. Would you like an example that you can follow? In this post I’m going to show you one example that you can copy for your business! I met Mike Kawula at a conference a couple of years ago and I was very impressed with his vision for Social Quant. In case you don’t know the tool it’s for building your following on Twitter.
Who said you can profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than ever before and that more people are engaging in social media channels. So, social media is growing… and yes, it’s a very important part of your business.
Have you ever wondered how many H1 tags you need in your content…? Or wondered what a H1 tag is? If you’ve thought about either of these questions, you’ll love today’s post. Because… they will help with your search engine rankings or cause damage, depending on what is done. ….I’m going to give you all the details you’ll ever need to know about the H1s, including the SEO requ ...
Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering. It show how important it is to people as part of their daily lives. 80 per cent of Instagram users live outside of the US so it’s very much a global audience as well.
If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to share with you exactly what you need to know about the tools… …tips and tactics you need for Facebook Live. What are the bandwidth requirements for live streaming? Let’s start off with streaming in your of ...
It’s hard to deny the power of Pinterest. What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for new content (a recent report sugges ...
You’ve created a blog because everyone says blogging is a great idea but you don’t see the point. You get a little bit of traffic but the blog is a real chore. Not many shares, no comments (or maybe a spammy one!!) Imagine if your opinion changed for blogging… Imagine if blogging was a key revenue generator for your business.
Scheduling content on social media is critical to your success. Here’s why: Your audience is not online the same time as you and you want to give people the best chance possible of reading your content. So… …You need to schedule!! Want to be convinced of scheduling? Want to know the tools and which to use.
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will just waste your time and some will benefit your business. The applications we have selected below will make you more effective on social media.
If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. If you are unsure of everything email automation can do for you, then read on…. Email is dead, long live email! Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it.
Did you know that 42 percent of people expect a web page to load in under two seconds and that 40 percent will abandon a web page if it takes more than three seconds to load? According to KISSmetrics, a single second delay in page load time will decrease conversions by seven percent. Your page speed matters.
Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong ones, you need to get off that path you are driving down. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? A word that being ...
Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1.
I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And… ….there’s also another difference. Seeing something on social media is like seeing a billboard as you’re driving by.
Who would have thought that messaging apps like Facebook messenger would have become so popular…? Whatsapp – 1 billion active users Facebook Messenger – 900 million active users Viber – 700 million active users. Mark Zuckerberg forked out $19 billion dollars to buy WhatsApp so he could see the growth that was coming (he bought it when the had about 500 million users but it’ ...