Ian Cleary

  • How to Get Free Imagery for Your Business on Instagram using Tack

    As a business, how do you leverage user generated content? We all know that UGC is far more believable than content produced by brands. This is especially true in case of visual content. Today’s consumers are not easily influenced by advertisements. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy.

    Ian Cleary/ RazorSocialin Social How To's- 12 readers -
  • Content Curation Tools: A Curated List of Content Curation Tools

    Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your so ...

    Ian Cleary/ RazorSocialin Social Content- 34 readers -
  • The Honeymoon Period for Chatbots

    When I got married, I was so happy for the first couple of years. They call this the honeymoon period. But.. … luckily…..I’m still very happy! So I didn’t have the typical honeymoon period, it has been lasting for 15 years now! With chatbots, it’s a different story. What are chatbots? A computer program that responds to a person’s questions online with some level of intelligence.

    Ian Cleary/ RazorSocial- 15 readers -
  • How to Track Links Shared on Social Media

    When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website.

    Ian Cleary/ RazorSocialin Social- 21 readers -
  • 25 Google Analytics Admin Settings Explained

    Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Googl ...

    Ian Cleary/ RazorSocialin Google- 17 readers -
  • How to Use Anders Pink for Content Curation

    If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content. It’s hard work but it needs to get done because the returns are significant – more followers, more engagement, increased authority, etc.

    Ian Cleary/ RazorSocialin Content How To's- 27 readers -
  • A Streamlined Video Production Process for YouTube

    Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time.

    Ian Cleary/ RazorSocialin Social- 18 readers -
  • The 5 Best Tools for Twitter Chats

    Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag. For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat.

    Ian Cleary/ RazorSocialin Social Twitter- 15 readers -
  • How to Choose a Microphone for Your Videos

    Creating videos as part of your content strategy entails a lot of moving parts. When you first start sharing your ideas, knowledge, and expertise with others using online video, it’s only natural to focus on the quality of content first. You’re going to think about the topics, video formats, publishing frequency, and you may even experiment with different video sharing platforms.

    Ian Cleary/ RazorSocialin How To's- 22 readers -
  • Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

    When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile.

    Ian Cleary/ RazorSocialin SEO Content How To's- 22 readers -
  • How to Identify and Engage with Influencers Using GroupHigh

    Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand re ...

    Ian Cleary/ RazorSocialin How To's- 22 readers -
  • The Tower Framework for Social Media Analytics

    The tool provides extensive social listening capabilities and deep analytics. The results can be exported into customizable reports that can be distributed to all teams within an organization through department-specific dashboards. Talkwalker takes social data intelligence to the next level by providing tools for competitor analysis, influencer identification and monitoring, ...

    Ian Cleary/ RazorSocialin Social- 22 readers -
  • The Technology Part to Your Content Marketing Plan

    Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. It is marketing that doesn’t feel like marketing and as such pulls people in and engages them in a rela ...

    Ian Cleary/ RazorSocialin Social EMail Content- 21 readers -
  • 101 Marketing Tools and Technology Tips for 2017

    Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media The successful people on social media build relationships and add value.

    Ian Cleary/ RazorSocialin Social EMail Content- 29 readers -
  • How to Keep up With Marketing Technology Changes

    For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.

    Ian Cleary/ RazorSocialin How To's- 28 readers -
  • 45 Marketing Tools to Consider for 2017

    What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.

    Ian Cleary/ RazorSocialin Social Paid Search EMail- 37 readers -
  • How to Use KWFinder for Long Tail Keyword Research

    Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? KWFinder is a powerful tool to help you do just that. KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition.

    Ian Cleary/ RazorSocialin Paid Search SEO How To's- 17 readers -