Ian Cleary

  • A Streamlined Video Production Process for YouTube

    Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time.

    Ian Cleary/ RazorSocialin Social- 11 readers -
  • The 5 Best Tools for Twitter Chats

    Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag. For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat.

    Ian Cleary/ RazorSocialin Social Twitter- 14 readers -
  • How to Choose a Microphone for Your Videos

    Creating videos as part of your content strategy entails a lot of moving parts. When you first start sharing your ideas, knowledge, and expertise with others using online video, it’s only natural to focus on the quality of content first. You’re going to think about the topics, video formats, publishing frequency, and you may even experiment with different video sharing platforms.

    Ian Cleary/ RazorSocialin How To's- 17 readers -
  • Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

    When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile.

    Ian Cleary/ RazorSocialin SEO Content How To's- 18 readers -
  • A Guide to Conversion Rate Optimization Tool Categories

    I research for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your webs ...

    Ian Cleary/ RazorSocialin Social Paid Search EMail- 14 readers -
  • How to Identify and Engage with Influencers Using GroupHigh

    Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand re ...

    Ian Cleary/ RazorSocialin How To's- 16 readers -
  • The Tower Framework for Social Media Analytics

    The tool provides extensive social listening capabilities and deep analytics. The results can be exported into customizable reports that can be distributed to all teams within an organization through department-specific dashboards. Talkwalker takes social data intelligence to the next level by providing tools for competitor analysis, influencer identification and monitoring, ...

    Ian Cleary/ RazorSocialin Social- 19 readers -
  • The Technology Part to Your Content Marketing Plan

    Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. It is marketing that doesn’t feel like marketing and as such pulls people in and engages them in a rela ...

    Ian Cleary/ RazorSocialin Social EMail Content- 19 readers -
  • 101 Marketing Tools and Technology Tips for 2017

    Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media The successful people on social media build relationships and add value.

    Ian Cleary/ RazorSocialin Social EMail Content- 24 readers -
  • How to Keep up With Marketing Technology Changes

    For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.

    Ian Cleary/ RazorSocialin How To's- 26 readers -
  • 45 Marketing Tools to Consider for 2017

    What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration.

    Ian Cleary/ RazorSocialin Social Paid Search EMail- 27 readers -
  • How to Use KWFinder for Long Tail Keyword Research

    Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? KWFinder is a powerful tool to help you do just that. KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition.

    Ian Cleary/ RazorSocialin Paid Search SEO How To's- 13 readers -
  • How advanced marketing automation tactics can increase sales

    When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A: They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website. At this stage, they have never heard of you before and it’s their first time visiting your website.

    Ian Cleary/ RazorSocialin Social How To's- 15 readers -
  • PRISM: A Framework to Improve Your Social Media Conversions

    The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for each step of the process.

    Ian Cleary/ Marketing Technology Blogin Social- 27 readers -
  • How to Build an End to End Social Media Conversion Process [case study]

    You generate sales from social media but not on social media. Would you like an example that you can follow? In this post I’m going to show you one example that you can copy for your business! I met Mike Kawula at a conference a couple of years ago and I was very impressed with his vision for Social Quant. In case you don’t know the tool it’s for building your following on Twitter.

    Ian Cleary/ RazorSocialin Social- 15 readers -
  • How to improve Google Ranking with H1 Tags

    Have you ever wondered how many H1 tags you need in your content…? Or wondered what a H1 tag is? If you’ve thought about either of these questions, you’ll love today’s post. Because… they will help with your search engine rankings or cause damage, depending on what is done. ….I’m going to give you all the details you’ll ever need to know about the H1s, including the SEO requ ...

    Ian Cleary/ RazorSocialin Google How To's- 20 readers -
    Earlier about the same topic:
  • A Tools Guide to Live streaming on Facebook

    If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to share with you exactly what you need to know about the tools… …tips and tactics you need for Facebook Live. What are the bandwidth requirements for live streaming? Let’s start off with streaming in your of ...

    Ian Cleary/ RazorSocialin Social- 20 readers -
  • 10 Tips to Optimize Your Presence on Pinterest

    It’s hard to deny the power of Pinterest. What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for new content (a recent report sugges ...

    Ian Cleary/ RazorSocial- 17 readers -