Ian Cleary

  • Tools and Technical Tips for Optimizing your Content Marketing Results

    There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your compe ...

    Ian Cleary/ RazorSocialin Social Content- 9 readers -
  • Mind Mapping for Marketing, useful or not?

    Mind Mapping for Marketing, useful or not? If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes.

    Ian Cleary/ RazorSocialin EMail Content- 14 readers -
  • How to Effectively Manage Your Online Reputation

    People are talking about you and your brand online. But are you listening? Are you proactively building and managing your reputation? If your answer is NO, now would be a good time to ramp up your efforts and take control over how people perceive your company, products, and services in the online world.

    Ian Cleary/ RazorSocialin Social How To's- 15 readers -
  • 7 Email Marketing Conversion Mistakes to Avoid

    While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers. If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’r ...

    Ian Cleary/ RazorSocialin Content- 23 readers -
  • 5 Compelling Reasons You Should Republish Old Blog Content

    Are you sending potential new customers to old content on your blog that is out of date? Or…. ….do you have old content on your site that never gets any traffic? Both of these things are bad for your site, so you need to do something about them. And here’s why. Producing new content on a regular basis may not always work as you would expect it.

    Ian Cleary/ RazorSocialin Content- 25 readers -
  • Inside the Mind of a Marketing Tech Person

    There’s a new breed of marketer that came into existence over the last few years. It was a collision of marketers and tech people which resulted in marketing tech people!! I’ve a tech background and drifted into marketing and it took me a few years before I was comfortable being called a marketer…. But as a technical marketer you think a little bit differently than a traditional marketer.

    Ian Cleary/ RazorSocialin EMail Content- 13 readers -
  • How to Get Free Imagery for Your Business on Instagram using Tack

    As a business, how do you leverage user generated content? We all know that UGC is far more believable than content produced by brands. This is especially true in case of visual content. Today’s consumers are not easily influenced by advertisements. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy.

    Ian Cleary/ RazorSocialin Social How To's- 15 readers -
  • Content Curation Tools: A Curated List of Content Curation Tools

    Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your so ...

    Ian Cleary/ RazorSocialin Social Content- 36 readers -
  • The Honeymoon Period for Chatbots

    When I got married, I was so happy for the first couple of years. They call this the honeymoon period. But.. … luckily…..I’m still very happy! So I didn’t have the typical honeymoon period, it has been lasting for 15 years now! With chatbots, it’s a different story. What are chatbots? A computer program that responds to a person’s questions online with some level of intelligence.

    Ian Cleary/ RazorSocial- 15 readers -
  • How to Track Links Shared on Social Media

    When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website.

    Ian Cleary/ RazorSocialin Social- 23 readers -
  • 25 Google Analytics Admin Settings Explained

    Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Googl ...

    Ian Cleary/ RazorSocialin Google- 18 readers -
  • How to Use Anders Pink for Content Curation

    If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content. It’s hard work but it needs to get done because the returns are significant – more followers, more engagement, increased authority, etc.

    Ian Cleary/ RazorSocialin Content How To's- 27 readers -
  • A Streamlined Video Production Process for YouTube

    Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time.

    Ian Cleary/ RazorSocialin Social- 18 readers -
  • The 5 Best Tools for Twitter Chats

    Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the conversation by following that hashtag. For example, the most popular discussion for bloggers is blog chat and the hashtag for that is #blogchat.

    Ian Cleary/ RazorSocialin Social Twitter- 16 readers -
  • How to Choose a Microphone for Your Videos

    Creating videos as part of your content strategy entails a lot of moving parts. When you first start sharing your ideas, knowledge, and expertise with others using online video, it’s only natural to focus on the quality of content first. You’re going to think about the topics, video formats, publishing frequency, and you may even experiment with different video sharing platforms.

    Ian Cleary/ RazorSocialin How To's- 24 readers -
  • Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

    When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile.

    Ian Cleary/ RazorSocialin SEO Content How To's- 24 readers -
  • How to Identify and Engage with Influencers Using GroupHigh

    Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand re ...

    Ian Cleary/ RazorSocialin How To's- 22 readers -