Ian Cleary

  • Why Declining Reach on Social Media is Not a Bad Thing

    The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. New channels appeared, the audiences became more fragmented, and staying active on all the channels got way more difficult.

    Ian Cleary/ RazorSocialin Social- 9 readers -
  • Building Your Content Marketing Strategy with ELEVATE (Advanced Guide)

    And you should define your goals for each stage of the funnel. Here are some examples of stage-specific content goals: Awareness If your target audience (or people that have access to your target audience) are not aware of you, they can’t do business with you. So although it would be nice to think only about conversion, it is important to fill the top of your funnel with potential prospects.

    Ian Cleary/ RazorSocialin Content- 17 readers -
  • How to know if Your Content Marketing is Ineffective

    Your content marketing takes too much time… It’s not producing the results you want… Is it time to give up? As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

    Ian Cleary/ RazorSocialin Social Content How To's- 12 readers -
  • Top 10 RazorSocial Articles of 2017

    It’s that time of the year again when we take a look back to see what we achieved, what worked well, and what we can do better in the future. At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them.

    Ian Cleary/ RazorSocialin Content- 14 readers -
    Earlier about the same topic:
  • Demystifying the Technical Side of Social Media

    Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

    Ian Cleary/ RazorSocialin Social- 11 readers -
  • Why I’m using ConvertKit for Email Marketing

    Are you wondering if you’re using the right email marketing or marketing automation tool? If you are, you’re not alone… “What’s the best email service provider?” I hear this question all the time. Many people feel that there should be something better or more reasonably priced available than what they’re already using.

    Ian Cleary/ RazorSocial- 8 readers -
  • 7 Tools for More Effective Management of your YouTube Channel

    Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day. Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results.

    Ian Cleary/ RazorSocialin Social Content- 10 readers -
  • Your Twitter Followers May Be Damaging your Engagement and Reach

    When was the last time you analyzed your Twitter followers? How many of them are fake? How many of them haven’t tweeted in the last year or have zero followers? How many of them don’t have a profile image, bio, or description? Any of the above is a red flag that the account may be fake. Twitter also has a bot problem, meaning that a percentage of your followers may be acco ...

    Ian Cleary/ RazorSocialin Social- 12 readers -
  • How to Build Engaging Video with Lumen5

    By now everyone knows that video content drives most engagement on social media. On Facebook for example, it gets more likes, more shares, and more clicks than any other content format. It’s a powerful medium that amplifies your content and increases the reach of your message. And marketers are taking notice – 60% of marketers used videos in their social media strategy in 2016.

    Ian Cleary/ RazorSocialin Social How To's- 12 readers -
  • Why you need Outbound for Inbound Marketing!

    When I look back at when I started this blog I see a lot of mistakes I made. …a lot of mistakes!!!!! But… …one thing I did right is that I focused as much on outbound marketing as inbound. In this article I’m going to explain why you shouldn’t be an inbound marketer and why you shouldn’t be an outbound marketer.

    Ian Cleary/ RazorSocialin EMail Content- 20 readers -
  • Tools and Technical Tips for Optimizing your Content Marketing Results

    There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your compe ...

    Ian Cleary/ RazorSocialin Social Content- 10 readers -
  • Mind Mapping for Marketing, useful or not?

    Mind Mapping for Marketing, useful or not? If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes.

    Ian Cleary/ RazorSocialin EMail Content- 15 readers -
  • How to Effectively Manage Your Online Reputation

    People are talking about you and your brand online. But are you listening? Are you proactively building and managing your reputation? If your answer is NO, now would be a good time to ramp up your efforts and take control over how people perceive your company, products, and services in the online world.

    Ian Cleary/ RazorSocialin Social How To's- 15 readers -
  • 7 Email Marketing Conversion Mistakes to Avoid

    While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers. If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’r ...

    Ian Cleary/ RazorSocialin Content- 25 readers -
  • 5 Compelling Reasons You Should Republish Old Blog Content

    Are you sending potential new customers to old content on your blog that is out of date? Or…. ….do you have old content on your site that never gets any traffic? Both of these things are bad for your site, so you need to do something about them. And here’s why. Producing new content on a regular basis may not always work as you would expect it.

    Ian Cleary/ RazorSocialin Content- 25 readers -
  • Inside the Mind of a Marketing Tech Person

    There’s a new breed of marketer that came into existence over the last few years. It was a collision of marketers and tech people which resulted in marketing tech people!! I’ve a tech background and drifted into marketing and it took me a few years before I was comfortable being called a marketer…. But as a technical marketer you think a little bit differently than a traditional marketer.

    Ian Cleary/ RazorSocialin EMail Content- 13 readers -
  • How to Get Free Imagery for Your Business on Instagram using Tack

    As a business, how do you leverage user generated content? We all know that UGC is far more believable than content produced by brands. This is especially true in case of visual content. Today’s consumers are not easily influenced by advertisements. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy.

    Ian Cleary/ RazorSocialin Social How To's- 15 readers -
  • Content Curation Tools: A Curated List of Content Curation Tools

    Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your so ...

    Ian Cleary/ RazorSocialin Social Content- 38 readers -
  • The Honeymoon Period for Chatbots

    When I got married, I was so happy for the first couple of years. They call this the honeymoon period. But.. … luckily…..I’m still very happy! So I didn’t have the typical honeymoon period, it has been lasting for 15 years now! With chatbots, it’s a different story. What are chatbots? A computer program that responds to a person’s questions online with some level of intelligence.

    Ian Cleary/ RazorSocial- 15 readers -
  • How to Track Links Shared on Social Media

    When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website.

    Ian Cleary/ RazorSocialin Social- 23 readers -