Ian Harris

  • Why Local SEO is Still Crucial for Enterprise Companies

    It can be easy for the big wins to dominate your SEO strategy. The high readership, high authority bonuses can seem more beneficial to you – and your clients – than optimizing locally. It may be hard to justify spending budget on optimizing for what is often perceived as low-conversion areas, but that’s simply not looking at the bigger picture.

    Ian Harris/ Search Engine Journalin SEO- 16 readers -
  • 12 Things You Should be Doing Right Now for Semantic Search

    Semantic search. You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want? It’s a simple concept, but one that has been lost in a whirlwind of advice, speculation, ...

    Ian Harris/ Search Engine Journalin SEO- 8 readers -
  • How to Be Awesome At AdWords Scripting

    AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and allows the creation of advanced automations that just wouldn’t be possible to implement manually. To unlock the full potential of automation, you need to build an application based on the AdWords API, but ...

    Ian Harris/ Search Engine Journalin Paid Search How To's- 8 readers -