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Last week, I had the pleasure of attending Dreamforce 16 with my amazing wife. This was truly an epic conference, with many takeaways for marketers, salespeople, and businesspeople. Today’s post summarizes my big insights, and I’m hoping these provide actionable fuel for growing your own business. Before jumping into my blog post, I encourage you to watch my Dreamforce 16 video ...
I work in the commercial real estate space, at a swiftly-growing business that regularly launches new physical properties/businesses. As the marketing executive, I’m always thinking about the most effective go-to-market strategy for new stores. Today’s post is meant to offer a checklist for anyone else in the same situation.
My Monday Morning Thoughts By PPC Ian Sep 12 0 Happy Monday, everyone! With a few exciting updates and items to share, I thought I’d write a post that captures it all. Today’s post is all about my Monday Morning Thoughts. I’m incredibly excited to announce my new Vine Business Quotes Initiative.
I’ve been getting really philosophical lately. I want to start this post with two very important questions: Will your current company be here in 50 years? Will the work you are doing right now have lasting impact in 50 years time? If your answer is "no" (or maybe an "I don’t know"), this post is for you. We Are Here For A Reason Let’s start with the basics.
I Pray While Running By PPC Ian Jul 14 0 I’m truly honored and proud to be a disciple of my Lord and Savior, Jesus Christ. Today’s post is about my experience as a Christian Businessman and my experience praying while running. I hope this post encourages you to embrace your own spirituality, as I know this is the key to solving many of our world’s challenges.
Why You Need To Try Affiliate Marketing By PPC Ian Jun 29 0 I just made Success Entrepreneur’s list of the Top 87 Affiliate Marketing Blogs and Bloggers That Can Make You Rich, and could not be more excited. If you have any interest in digital marketing as a career path, profession, or source of income, you need to try affiliate marketing.
The way I approach social media has truly transformed. I now feel like a social media giant, thanks to an amazing platform called Buffer. Today, I wanted to share my video review (and written review) of how I’m personally leveraging Buffer. Before we get started, what is Buffer? Simply put: Buffer is an at-scale social media content publishing platform.
Business Lessons From Surfing By PPC Ian May 10 0 I just went to Maui with my wife and son for a fun family vacation. During our trip, I had the opportunity to try surfing for the first time. I’m a very strong swimmer (competitive swim team during high school) and body boarder (grew up in LA going to the beach). Interestingly enough, I had never tried my hand at surfing before.
If you’ve been reading PPC Ian for a while, you know that I’ve been a long-time fan of domains. It makes perfect sense as someone who’s now in the commercial real estate industry. I see so much value in owning physical, tangible real property. The same can be said for the real estate of the Internet, domain names.
I’m completely obsessed with investing, and I also happen to be a marketer. It is no consequence that this investment enthusiast built his career in digital marketing, as these two paradigms live in parallel universes. Best practices and frameworks from investing often apply to online marketing, and vice versa.
Sitting at Starbucks (Nasdaq: SBUX) right now, I’m enjoying a hot chocolate and a chocolate croissant. My creativity and productivity is often higher at Starbucks than in a quiet zone, so I really enjoy powering through work in this amazing environment. Also, I’m a proud shareholder, and enjoy the fact that Starbucks pays a dividend (albeit a small one). This experience cost me $6.00 plus $0.
Is personalization towards the top of your 2016 marketing strategy? Do you have a little extra time to read a ~3,000 word post that will take your segmentation and personalization strategy to the next level? I just wrote a guest blog post over at the incomparable Acquisio blog that is sure to help! I’m thrilled to share with you one of my longest blog pos ...
I’m a tremendous fan of business and life quotes. They fuel me with ideas, motivation, and determination. While I cannot take credit for today’s quote (it’s from an executive at a prior company), it’s one of the best I have ever heard. "Your margin is made on the margin." Today, I’ll share what this quote means and how it can deliver success in your business.
A few weeks ago, I had the great honor of interviewing Tyler Dolph, President of Rocket Clicks digital marketing agency. Today’s post is part two of my Rocket Clicks interview series, an interview with Nicole Mennicke. Nicole Mennicke is VP of Operations at Rocket Clicks and a personal friend of mine, someone who I have known for many years.
Over the years, on and off, I have been selling items on eBay (and occasionally buying too). Recently, I started selling a few items again and have been having a blast. If you’re a digital marketer and/or entrepreneur, I want to encourage you to start selling on eBay. It’s not about the profits you will earn, it’s about the education you will receive in what I like to call, “The school of eBay.
How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience).
Growth Marketing Through Your Customer Care Team Posted: 12.08.2015 Those of us in customer acquisition and growth marketing are often thinking of ways to gain new customers. We’re obsessed with driving growth for the business. While new customers are wonderful, of course, I’m here to argue that existing customers are even better.
Planning Your Digital Marketing Strategy For 2016 By PPC Ian Jan 25 0 Want to look really good while driving tremendous results for your organization? I highly encourage bringing new, innovative strategies to the table. While I still owe you all my personal 2016 goals, I’ll give you a preview: I’m challenging myself to think outside the box more than ever this year.
Your Complete Guide To Facebook Advertising By PPC Ian Jan 18 0 Over the last 5 years, Facebook stock (Nasdaq: FB) increased from from $31.91 to $94.97 (using closing prices available on Yahoo! Finance). That’s an increase of 198%. During the same period, the overall Nasdaq composite increased 67%.
Those who have been reading PPC Ian for a long time may remember that I have had the great fortune of interviewing some truly amazing leaders over the years. Well, my good fortune is back and I’m thrilled to share a new interview with you today, with Tyler Dolph, President of Rocket Clicks digital marketing agency.