Ian Lurie

  • How to Set Up & Use Atom as a Markdown Editor

    In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great community support. It’s also free.

    Ian Lurie/ Portent, Inc- 6 readers -
  • Code Coverage Analysis for Better Page Speed

    It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused CSS, javascript, and HTML.

    Ian Lurie/ Portent, Inc- 10 readers -
  • Turning Content into Business: ACP-LS Presentation

    Greetings, ACP-LS folks! Here’s my deck and links: AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if yo ...

    Ian Lurie/ Portent, Inc- 12 readers -
  • SEO Fallacies That Must Die: 2017 Edition

    SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher TFIDF score means you're more relevant, right? Wrong.

    Ian Lurie/ Portent, Inc- 18 readers -
  • Portent is Being Acquired

    Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance marketing company.

    Ian Lurie/ Portent, Incin Affiliate Paid Search- 26 readers -
  • Digital Marketing Haiku, Because Why Not?

    I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web with content” Print your resume Good Days Gav ...

    Ian Lurie/ Portent, Inc- 16 readers -
  • What’s a Good Conversion Rate?

    I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure. What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches.

    Ian Lurie/ Portent, Inc- 14 readers -
  • 5 Signs Your Agency Is SEO Clueless

    Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate service (if they’re lucky). And, frankly, it means Portent won’t get those clients.

    Ian Lurie/ Portent, Incin SEO- 23 readers -
  • Pi in the Face: Why I (love and) despise ROI

    This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t do it.” I’ve been screaming in my head ever since.

    Ian Lurie/ Portent, Inc- 19 readers -
  • Portent’s Moving!

    Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is: Portent, Inc.

    Ian Lurie/ Portent, Inc- 15 readers -
  • Don’t Panic: 4 Options To Replace Google Site Search

    Google’s discontinuing site search. OHGODOHMYGODWHATAREWEGOINGTODOHOLYCRAPOHGOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s a problem: Ads? In my site search? I think not.

    Ian Lurie/ Portent, Incin Google- 25 readers -
  • Pulling The Lever: Marketing Wins and Where They Come From

    Marketing is exhausting. I’ve had my share of days when I’ve said: “Why the hell am I still doing this?” Getting one person after another from why to why not requires energy and patience. I run out of the latter more often than the former. Regardless: Exhausting. But now and then my team and I find that one lever—that one thing—that turns a client’s marketing campaign complet ...

    Ian Lurie/ Portent, Incin Paid Search- 20 readers -
  • I Support Breitbart News: The Perils of Remarketing

    Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie, but I understand taxes.

    Ian Lurie/ Portent, Inc- 19 readers -
  • 20 Bits of Marketing Jargon, And What They Mean

    I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

    Ian Lurie/ Portent, Incin Social- 29 readers -
  • There is No Panda Penalty. Get it?

    Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content.

    Ian Lurie/ Portent, Incin SEO- 17 readers -