Ian Lurie

  • Technical SEO: BS. Own it. The Slides and the Links

    Here are the slides and links from “Technicall, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie The Guide to Technical SEO I wrote a free e-book about technical SEO. It’s free. Get it here.

    Ian Lurie/ Portent, Incin SEO- 12 readers -
  • What’s a Good Conversion Rate?

    I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure. What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches.

    Ian Lurie/ Portent, Inc- 14 readers -
  • 5 Signs Your Agency Is SEO Clueless

    Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate service (if they’re lucky). And, frankly, it means Portent won’t get those clients.

    Ian Lurie/ Portent, Incin SEO- 19 readers -
  • Pi in the Face: Why I (love and) despise ROI

    This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t do it.” I’ve been screaming in my head ever since.

    Ian Lurie/ Portent, Inc- 19 readers -
  • Portent’s Moving!

    Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is: Portent, Inc.

    Ian Lurie/ Portent, Inc- 14 readers -
  • Don’t Panic: 4 Options To Replace Google Site Search

    Google’s discontinuing site search. OHGODOHMYGODWHATAREWEGOINGTODOHOLYCRAPOHGOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s a problem: Ads? In my site search? I think not.

    Ian Lurie/ Portent, Incin Google- 19 readers -
  • Pulling The Lever: Marketing Wins and Where They Come From

    Marketing is exhausting. I’ve had my share of days when I’ve said: “Why the hell am I still doing this?” Getting one person after another from why to why not requires energy and patience. I run out of the latter more often than the former. Regardless: Exhausting. But now and then my team and I find that one lever—that one thing—that turns a client’s marketing campaign complet ...

    Ian Lurie/ Portent, Incin Paid Search- 18 readers -
  • I Support Breitbart News: The Perils of Remarketing

    Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie, but I understand taxes.

    Ian Lurie/ Portent, Inc- 17 readers -
  • 20 Bits of Marketing Jargon, And What They Mean

    I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons of cash to hire an agency, though, some jargon is terrifying.

    Ian Lurie/ Portent, Incin Social- 22 readers -
  • There is No Panda Penalty. Get it?

    Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content.

    Ian Lurie/ Portent, Incin SEO- 14 readers -
  • Lean Content, the ebook, and I’m Tired

    TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with it. This book is my approach to content creation.

    Ian Lurie/ Portent, Incin Content- 15 readers -
  • Technical SEO Best Practices – New (free) ebook!

    TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something you can hand to a development team and say, “Please do all this.

    Ian Lurie/ Portent, Incin SEO- 10 readers -
  • Distance from Perfect: Digital Dealer Workshops

    These are the slides and links from my presentation at Digital Dealer Workshops. Enjoy! Distance from Perfect: Marketing w/ the Human Algorithm – DDW from Ian Lurie A few tools Bing webmaster tools Google PageSpeed Insights Grammarly Proofreading Software Hemi ...

    Ian Lurie/ Portent, Inc- 7 readers -
  • I’m Speaking At Pubcon: Where to Find Me

    I’ll be at Pubcon next week, speaking my brains out. Here are my sessions: Speed Baby Speed Tuesday, October 11 11:25am-12:30pm I’d say more but this page loaded too fast. All about making your site faster. Not just Google Page Speed. I’m on a panel with Fili Wiese and Jenny Halasz, with Barry Adams moderating Quora Wednesday, October 12 3:55-5:00pm Using Quora as a marketing tool.

    Ian Lurie/ Portent, Inc- 18 readers -
  • How to Track the Return on Social Media Traffic

    Do you track your social media marketing results? Wondering how to make more sense of ROI? By tracking micro-conversions and attribution, you can connect a dollar value to your social media marketing efforts. In this article, you’ll discover how to track the return on social media clicks. Discover how to track the return of traffic on social media.

    Ian Lurie/ Social Media Examinerin Social How To's- 19 readers -
  • My Cat’s Name is Isis

    Yes, there’s a marketing lesson here. But when I tried to write “How Digital Marketing is Like Naming My Cat Isis” I almost punched myself in the throat. I have two cats, a dog, and a guinea pig. One of my cats, an insane, overweight Siamese, is named Isis. Yes. Isis. She was so named long before the terrorist organization popped up.

    Ian Lurie/ Portent, Inc- 19 readers -
  • Marketing as Worldbuilding: The Links

    I know, I know. I piled on the tips and tools. It’s OK!!!! Here are the links, related content and slides from my Marketing Worldbuilding talk: 30 Tips For Better Content If you want a bunch of ideas for creating better places, check out this presentation and links Google Trends Compare trends around keywords. Figure out your audience’s language Answer The Public Question research.

    Ian Lurie/ Portent, Inc- 11 readers -
  • How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

    There’s suddenly a lot of discussion (aka freaking out) about Rankbrain and word vectors. I could dwell on the fact that the recent spate of articles followed some excellent MozCon discussions on the topic, and why that makes me suspicious, but I won’t, because that would be cheap and low-class of me. Wait, I just did.

    Ian Lurie/ Portent, Incin How To's- 13 readers -
  • Deodorant & Other Challenges: How I Get Content Ideas

    How do you write mind-blowing content about deodorant? It’s easy. I’m going to walk you through how I research content ideas. This stream-of-consciousness process has never failed me: Start With Questions I always start with questions. If the audience is asking a question, and you have an answer, you can help. My favorite questions research tool at the moment is Answerthepublic.com.

    Ian Lurie/ Portent, Incin Content How To's- 11 readers -