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When you’re launching a new AdWords account or getting your hands dirty optimizing an existing account, the world is full of possibilities. You implement all your ideas, do heaps of testing and are left with fairly mature campaigns… … and that’s when the real challenges spring up. Once you’ve scaled the mountain that is correctly configuring your AdWords account, you realize ...
Does your competition know about these advanced switches and dials in AdWords? Image by Marcin Wichary via Flickr. As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure. Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make yo ...