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Can I tell you a secret? I love hacks. Or anything that helps me save time and work smarter. And I’m sure I’m not weird or unique. According to a Microsoft study, the average human attention span has dropped to only eight seconds. That means when we spend more time than we expected on a particular task, it feels like the extra time spent is an actual waste.
“Start content marketing. It works.” Sure, that’s good advice. And if your advisor is generous or in content marketing nirvana (either will do) she continues with telling you why you should start content marketing now. More sales (= more money), more traffic to your website, more email subscribers, more leads. And the “more” is endless. Or so it seems. So you start content marketing.