irina nica

  • What every marketer should know about AI

    These days is hard to open the internet and not read something about artificial intelligence (AI). One of the topics tech journals like to cover is how will AI impact our jobs as marketers in 5, 10, 20 years time. Some say we’ll all be replaced by far more intelligent machines in just a few years.

    State of Digitalin Paid Search- 16 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    You have to know your battleground before you attack. This is as much true in marketing as it is in war. When you’re just getting started on influencer marketing or you’re approaching a new industry, you need to take your time and map your landscape. Get this right and you’ll be able to: Identify and target the right audience Assess the necessary budget for your campaigns Ca ...

    State of Digital- 18 readers -
  • A Guide To Influencer Marketing. Interview with Olga Andrienko, SEMRush

    Influencer Marketing is probably one of the biggest content marketing trends in 2017. If you’re wondering how to create such a program, you’ve come to the right place. Olga Andrienko, Head of Global Marketing for kindly shared with us her secret sauce on how to build long, lasting, and fruitful relationships with influencers. So, here it is. Content Marketing vs.

    State of Digitalin Content- 19 readers -
  • How to Use Proprietary Data to Drive Media Coverage

    If your company possess data that can help others better understand a specific market and its trends, then you better use it. Here’s what you can learn from BuzzSumo and TripAdvisor about getting the journalists’ attention and being mentioned in the media. If you ever tried promoting a press release, you probably already know how challenging it is to convince at least one jo ...

    State of Digitalin How To's- 19 readers -
  • #Inbound16 Highlights from Day 3 and 4

    It’s been almost one week since Inbound 2016 ended, and if you missed it this year, I have some great news: a lot of the content is now available online! I wrote about my highlights from the first two days, and here’s what I recommend checking out from days 3 and 4. The 3rd and 4th days of Inbound were the most intense ones.

    State of Digital- 24 readers -
  • #Inbound16 Highlights from Day 1 & 2

    #Inbound16 Highlights from Day 1 & 2 10 November 2016 BY Irina Nica This year I have the privilege to attend the 5th edition of Inbound in Boston, as a HubSpotter, and I thought it would be great to share some of the insights I learned with our State of Digital community. What I didn’t realize was just how enormous and, sometimes, overwhelming Inbound is! All in all, i ...

    State of Digital- 25 readers -
  • 5 tools for tech-savvy Content Marketers

    One thing we can’t complain about nowadays: not having enough tools or data. There are so many tools out there designed specifically for content marketers that we can’t keep up with them. But that’s a good thing, isn’t it? It means that no matter what problem you’re trying to solve, there’s probably a tool out there that’s already designed to make your life easier.

    State of Digitalin SEO EMail Content- 14 readers -
  • What’s wrong with Email Marketing today

    6 September 2016 BY Irina Nica One day, a man walked into a London-based ad agency and asked the director to help him. He had recently purchased a country house and wanted to turn it into a hotel, but only had $500 to spend on advertising. This was a low budget even for the 1950s, when the conversation took place. As you can easily imagine, the director turned down the project.

    State of Digitalin EMail- 16 readers -
  • Case Study in SaaS Marketing: How Help Scout creates content that works

    12 July 2016 BY Irina Nica Why it matters? I remember I discovered Help Scout’s blog and resources center a few years ago and I instantly became a fan. Their content is simply inspiring; carefully polished, beautifully designed, and useful, even for those who are not working in the Customer Support niche. I was surprised to rediscover them recently from a slightly different perspective.

    State of Digitalin SEO Content- 25 readers -
  • 23 brilliant non-SEO tools to boost your agency’s productivity

    26 April 2016 BY Irina Nica Estimated reading time: 11 minutes, 9 seconds At every fast-moving digital agency, everyone has a lot on their plate. Productivity apps are incredibly useful when managing roles and tasks that shift between writing, coding, designing and whatever else might come up.

    State of Digital- 21 readers -