irina nica

  • #Inbound16 Highlights from Day 3 and 4

    It’s been almost one week since Inbound 2016 ended, and if you missed it this year, I have some great news: a lot of the content is now available online! I wrote about my highlights from the first two days, and here’s what I recommend checking out from days 3 and 4. The 3rd and 4th days of Inbound were the most intense ones.

    State of Digital- 15 readers -
  • #Inbound16 Highlights from Day 1 & 2

    #Inbound16 Highlights from Day 1 & 2 10 November 2016 BY Irina Nica This year I have the privilege to attend the 5th edition of Inbound in Boston, as a HubSpotter, and I thought it would be great to share some of the insights I learned with our State of Digital community. What I didn’t realize was just how enormous and, sometimes, overwhelming Inbound is! All in all, i ...

    State of Digital- 17 readers -
  • 5 tools for tech-savvy Content Marketers

    One thing we can’t complain about nowadays: not having enough tools or data. There are so many tools out there designed specifically for content marketers that we can’t keep up with them. But that’s a good thing, isn’t it? It means that no matter what problem you’re trying to solve, there’s probably a tool out there that’s already designed to make your life easier.

    State of Digitalin SEO EMail Content- 9 readers -
  • What’s wrong with Email Marketing today

    6 September 2016 BY Irina Nica One day, a man walked into a London-based ad agency and asked the director to help him. He had recently purchased a country house and wanted to turn it into a hotel, but only had $500 to spend on advertising. This was a low budget even for the 1950s, when the conversation took place. As you can easily imagine, the director turned down the project.

    State of Digitalin EMail- 9 readers -
  • Case Study in SaaS Marketing: How Help Scout creates content that works

    12 July 2016 BY Irina Nica Why it matters? I remember I discovered Help Scout’s blog and resources center a few years ago and I instantly became a fan. Their content is simply inspiring; carefully polished, beautifully designed, and useful, even for those who are not working in the Customer Support niche. I was surprised to rediscover them recently from a slightly different perspective.

    State of Digitalin SEO Content- 12 readers -
  • 23 brilliant non-SEO tools to boost your agency’s productivity

    26 April 2016 BY Irina Nica Estimated reading time: 11 minutes, 9 seconds At every fast-moving digital agency, everyone has a lot on their plate. Productivity apps are incredibly useful when managing roles and tasks that shift between writing, coding, designing and whatever else might come up.

    State of Digital- 12 readers -