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Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just a ...
With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this year, YouTube has more than 1 billion users watching hundreds of millions of hours of video every single day.
As digital markers we often become neurotically focused on how we market our products and services. We tend to overlook what we’re marketing, how the consumer or prospective client perceives our brand and the overall experience we provide them. According to researchers at the Missouri University of Science and Technology, it takes just two tenths of a second for a website vi ...
It’s a pragmatic conflict advertisers have faced since time immemorial, but with scores of brands joining the digital marketing fray on a daily basis, the problem has only grown more pressing with the passage of time. Whoever you are and whatever your business may be, chances are you’re not the mom-and-pop shop solely supported by children and grandchildren of your parents a ...
Creative lassitude and bovine contentment – what the heck happened and who’s to blame? The philosopher John Stuart Mill wrote, “It is better to be a human dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are a different opinion, it is because they only know their own side of the question.
Quality Score remains one of the most frustratingly obscure metrics in an AdWords account, and this overview is not an attempt to demystify its mystery or unravel its history. There’s a great deal of worthwhile reading on the topic, so be sure to check that out if you have more questions after reading this post.