Isaac Rudansky

  • Conquering PPC: Are You Paying Attention to All the Details?

    As digital markers we often become neurotically focused on how we market our products and services. We tend to overlook what we’re marketing, how the consumer or prospective client perceives our brand and the overall experience we provide them. According to researchers at the Missouri University of Science and Technology, it takes just two tenths of a second for a website vi ...

    Isaac Rudansky/ Search Engine Journalin Paid Search- 6 readers -
  • The Quality Score Conundrum: The Fine Line Between Creativity and Conformity

    Creative lassitude and bovine contentment – what the heck happened and who’s to blame? The philosopher John Stuart Mill wrote, “It is better to be a human dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are a different opinion, it is because they only know their own side of the question.

    Isaac Rudansky/ 3Q Digital- 14 readers -
  • A Brief Look at AdWords Quality Score

    Quality Score remains one of the most frustratingly obscure metrics in an AdWords account, and this overview is not an attempt to demystify its mystery or unravel its history. There’s a great deal of worthwhile reading on the topic, so be sure to check that out if you have more questions after reading this post.

    Isaac Rudansky/ 3Q Digitalin Paid Search- 13 readers -