isla mcketta

  • Marketing Tactics so Contagious, Even a Professional Isn’t Immune

    I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah Berger, I realized how susceptible we all are—even us marketers— to a well-crafted marketing campaign.

    Portent, Incin Social- 4 readers -