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How often have you asked someone a question about something you don’t know, and their response is “why don’t you Google it?”. There’s even a site called Let Me Google That For You where you can create a searches for people in a very addictive and mocking way. We all know that Google is poised for world domination, but there are in fact a number of search engines that are given ...
For most customer facing companies, social media is often the first port of call for people who use their products or services to complain or ask questions. Unlike with an email address, it’s public – so you know you’re more likely to get a response, a more positive response for that matter, in order to protect the brand’s image. Response Time Source: Hubspot.
A lot of angry Spotify users took to Twitter this morning to complain about the colour change of the Spotify logo on iOS devices. Like any great consumer uproar, it’s even got it’s own hashtag: #50ShadesOfGreen. Despite the arguably minor change, in general the response has been full of negativity and confusion.
A number of brands struggle to reach the younger demographics; those that are unable to embrace the ever evolving world of social media are at a distinct advantage. With the younger generation leaning away from the “retro” sites where their parents dwell (Facebook and Twitter), the more visually based apps and platforms are becoming hugely appealing.
Despite a constant effort by most webmasters to reduce the number of technical errors that occur on their site; it is impossible to eliminate them all. Every now and then broken links will slip through the cracks or 301 re-directs will have problems and an error page will be presented to the user. What should be done is that if users do find themselves on a broken page, it is u ...
We are often led to believe that the social element of the web began in the early 2000′s when platforms like MySpace and Friendster emerged, allowing online users to connect with each other and share content. Alexis Madrigal reminded us back in 2012 that this is hardly the case. Madrigal’s article outlines that long before these social sites came about there was endless chat-ro ...
With Christmas round the corner, we are being bombarded with deals, offers, sales and various campaigns delivered by brands and retailers desperate for you to choose them over all the competition. Digital Marketers have often struggled to measure the true value social media has on ROI as it’s main use is for building brand advocates and loyalty among customers.
The inability to physically see or touch a product can make the decision whether or not to click buy just that extra bit harder. With the amount of choice for online shopping ever expanding, customers are having to rely on factors other than just price to make their decision. This leads us into the first reason why businesses should be investing time to monitor and manage onlin ...
Tweet The entire digital world tuned in last night to follow the long awaited Apple Special Event that promised the unveiling of new products and technology. We were definitely not disappointed! Not only did they reveal two new iPhones and the Apple Watch, but new card-less payment technology stunned the retail industry.
Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we wanted to share with the Internet. It’s fair to say that the digital facts for some days wouldn’t have always come as a shock.
No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples.
Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able to access their Analytics data from their mobile device (in 39 languages too). With the mobile very quickly becoming the norm, it’s a surprise to many that it took Google so long to b ...
The Marriage Between Social Media and Search You’d be surprised to know that it wasn’t until relatively recently that brands stopped seeing organic search and social media as completely independent of one another. Despite the change in attitudes, many marketers are still quite clueless about how both channels can work together.
Facebook might be planning to open up their platform to the pre-teens; could this be their way of enticing back the youth that they are losing? Between 2011 and 2014, Facebook reportedly lost more than 3 million teenagers, and that’s after taking account of those who would’ve grown out of the age range in that time.
Back in December 2013, Facebook replaced their “Hide All” feature with an “unfollow” button. This small-but-crucial change allowed people to unsubscribe from updates from those ‘friends’ who upload endless amounts of photos, or who post a status update every time they sneeze. Not only did you not have to “unfriend” a big list of people, but it has probably saved quite a few friendships.