ivan guzenko

  • How to Cheat at A/B Testing (And Win)

    A/B testing isn’t for the faint of heart. So every CRO is looking for cheats—simple ways to get great results with minimal effort. Let me start with the obvious. The best way to cheat in A/B testing is to not cut corners. If you’re looking for quick ways to get out of putting in heavy lifting work to get results, here’s our cheat: work smarter, not harder. Easier said than done, right? Wrong.

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