Ivan Serrano

  • Mobile Design for the Modern Business

    When the mobile phone was first developed back in the late 1980’s, it was the size of a brick and weighed about as much; it was the invention of the century, or decade, at least. High-paying customers stood in long lines to marvel over the new technology, buying the phones just so they could make a call without being connected to any sort of wire.

    Ivan Serrano/ Apex Virtual Solutions- 20 readers -
  • Tools and Tips for Mobile Responsive Design [Infographic]

    Mobile, Owned Media, Technology It seems like everyone has a smartphone or tablet nowadays and the numbers certainly back this claim. There are currently 1.75 billion smartphone users around the world, with this number expected to rise to 5.13 billion by 2017. This fast adoption rate is mainly due to the decreasing prices of low end smartphones and the rise in availability of ...

    Ivan Serrano/ Relevancein Google- 11 readers -
  • Investing in Mobile Content Strategy: Time and Money Well Spent

    Executive's Corner, Mobile, Owned Media, Paid Media, Shared Media Year over year, mobile traffic continues to grow at an astonishing rate. Currently it makes up almost 40 percent of total website traffic. This number will only continue to increase as smartphone and tablet prices drop worldwide. In fact, it is expected that there will soon be more connected devices than people in the world.

    Ivan Serrano/ Relevancein Content- 9 readers -
  • Infographic: The Shark Tank Formula For Startup Success

    Over the course of ABC’s reality TV show Shark Tank, business dreams have turned into a reality for many entrepreneurs. Shark Tank highlights the ups and downs the process entrepreneurs must go through in order to obtain funding from sharks (otherwise known as a group of investors). Entrepreneurs are required to pitch their idea and hope that a shark will become interested i ...

    Ivan Serrano/ Len Penzo dot Com- 6 readers -
  • Why Google Plus Ads Could Be The Best New Paid Social Tool [Infographic]

    Content Promotion, Other Networks, Paid Media, Shared Media Google Plus is one of the last social networks to offer Promoted Posts, but their +Post ads could end up being the most effective in today’s saturated content market. Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).

    Ivan Serrano/ Relevancein Social Google- 10 readers -
  • 38 Tips on Social Media Etiquette for Business

    The problem with common sense is that it isn’t very common. When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social media marketing for your business then it all can be a bit daunting.

    Ivan Serrano/ Jeffbullas's Blogin Social- 9 readers -