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When the mobile phone was first developed back in the late 1980’s, it was the size of a brick and weighed about as much; it was the invention of the century, or decade, at least. High-paying customers stood in long lines to marvel over the new technology, buying the phones just so they could make a call without being connected to any sort of wire.
Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform where they can share photos and videos that will visually engage their target audience.
Other Networks, Shared Media, Social Promotion When websites like Twitter, Facebook and LinkedIn started running in the markets, it changed the playing field for networking: personalized profiles to “self-advertise” are fast, free and easy to access. Business cards are becoming less relevant than page clicks.
Mobile, Owned Media, Technology It seems like everyone has a smartphone or tablet nowadays and the numbers certainly back this claim. There are currently 1.75 billion smartphone users around the world, with this number expected to rise to 5.13 billion by 2017. This fast adoption rate is mainly due to the decreasing prices of low end smartphones and the rise in availability of ...
Over the last few years, medical debt has quickly become the number one reason why people file for bankruptcy in the United States. In fact, 1.7 million people will be forced to file bankruptcy because of their medical debt. Regardless of whether you have health insurance, medical debt is a burden for many people.
Executive's Corner, Mobile, Owned Media, Paid Media, Shared Media Year over year, mobile traffic continues to grow at an astonishing rate. Currently it makes up almost 40 percent of total website traffic. This number will only continue to increase as smartphone and tablet prices drop worldwide. In fact, it is expected that there will soon be more connected devices than people in the world.
Over the course of ABC’s reality TV show Shark Tank, business dreams have turned into a reality for many entrepreneurs. Shark Tank highlights the ups and downs the process entrepreneurs must go through in order to obtain funding from sharks (otherwise known as a group of investors). Entrepreneurs are required to pitch their idea and hope that a shark will become interested i ...
Content Promotion, Other Networks, Paid Media, Shared Media Google Plus is one of the last social networks to offer Promoted Posts, but their +Post ads could end up being the most effective in today’s saturated content market. Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).
Content Distribution, Content Marketing, Content Promotion, Earned Media, Infographics, Owned Media, Paid Media, Shared Media, Social Promotion You might have some of the best content online, but it won’t do you any good if no one sees it. Considering that there are millions of social posts, tweets and blog entries created daily, it’s more than likely your content will get lost in the mix.
The problem with common sense is that it isn’t very common. When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social media marketing for your business then it all can be a bit daunting.