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In the past, businesses just needed to place advertisements on TV and magazines to convert people into customers. Today traditional ads are no longer the best way to reach people as 92 percent of consumers trust peer recommendations and word-of-mouth over all other forms of advertising. The rise of social media and the Internet in general has affected the way businesses and con ...
Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing.