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All business owners want topical authority in their fields. Having “topical authority” means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output o ...
Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception is critical at many business stages.
Very few of us start a business with a million dollars in the bank. Therefore, finding financing solutions to grow your small business is important. It does not matter if you are just starting out or if you have been in business for years. You need cash to grow your business. Traditional SMB financing options, such as banks and the Small Business Administration (SBA), have be ...
2015 was a big year in tech, and by the looks of it, 2016 is shaping up to be just as noteworthy. While almost every area of trade, from ecommerce to retail, has gone through major changes this year, tech has been revolutionizing the restaurant industry in ways that restauranteurs have likely already felt.
Social media analytics providers are the solution to a problem marketers have long bemoaned: the difficulty of measuring the R.O.I. of social media marketing. It is true that most social media websites don’t provide enough actionable data to build a comprehensive system for measuring a company’s R.O.I on their platforms.
Businesses exist to make money, and they do that by having their employees provide a service and experience. Employees should be managed to maximize their productivity and reduce the time spent on non-work related activities. Employees need to know what their employers can monitor. There are studies that show on average, employees spend up to two hours a week doing things the ...
If something as simple as the images you put alongside your blog can increase conversions by more than 10%, it stands to reason that the actual content in the blog can do even more for you. And while we all might wish that our content was generating hundreds or thousands of visitors a day to our blog… the truth is that most of us are struggling to get there.