Jack Felstead

  • The Importance of Setting GOALS! (and lots of them)

    By goals, I don’t mean kicking a ball between two posts (as we already know this is extremely difficult for England). In this case I am referring to Goals set within Analytics and Adwords (as well as other 3rd party programmes), which are triggered when someone carries out a specific action within a website.

    Jack Felstead/ MediaVision- 16 readers -
  • Adwords Dynamic Remarketing Essentials

    During the month of April we set up Dynamic Remarketing campaigns for a few of our ecommerce clients and so far we have seen excellent results, achieving a conversion rate of 8.33% for one of our retail customers, targeting “Shopping basket abandoners” (these are customers who initiated the purchase process but opted out somewhere along the line).

    Jack Felstead/ MediaVisionin Paid Search- 21 readers -