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You try to plan early. But the Christmas season seems to appear out of nowhere, followed by a frantic rush to grab sales. Before you know it — the season is over. Is there a way to use the holiday selling season to improve year-round business too? There is, and we’ve got some tips and a helpful resource to get you going.
Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more.
Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.
It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort.
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.