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  • What Do 3Q and the NBA Have in Common?

    Here at 3Q Digital, we set up our campaigns using the tried and true Alpha Beta structure. Alpha Beta allows us the most control in optimizing ads and landing pages for top performing keywords while giving us the tools to identify other high- and low-performing keywords. I’m a big fan of the NBA, and it occurs to me that NBA teams also use an Alpha Beta structure when setting up their teams.

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