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1 August 2016 BY Jack Telford Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of consistency and quality, and ensures that everyone within your organisation understands – and lives up to – your values and expectations. However, without being properly defined, managed and communicated, a brand may not remain ...
27 June 2016 BY Jack Telford SEO is what it is because of the great tools available, giving us deeper insights, fresh ideas and the ability to back up everything we say with hard evidence. Here, I’ve listed a few of my very favourite tools, as well as the unique benefits that each brings to the table.
18 April 2016 BY Jack Telford Estimated reading time: 6 minutes, 24 seconds When looking to produce content that works (by this I mean driving engagements, conversation and shares) it’s often useful to review pieces performing well in a particular field and seeing what we can learn from them.
14 March 2016 BY Jack Telford Estimated reading time: 5 minutes, 9 seconds Here, I’ll walk you through a simple but useful way in which a tool called Data Miner can be used when approaching content creation. Hopefully this fairly straightforward post will give you some ideas as to how you could incorporate the tool into your own ideation process.
8 February 2016 BY Jack Telford Estimated reading time: 7 minutes, 39 seconds Content pieces can take a huge amount of time to create, but will fail to make the impact they deserve without the right efforts being put into promoting them. Good promotion takes time, effort and creativity, and can exponentially increase the engagements, links and shares that your content generates.
Estimated reading time: 6 minutes, 57 seconds Content Marketing has become a massively popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before. The question is; how can we make our content stand out? Whilst Content Marketing is already a well-established discipline, it’s popu ...
Estimated reading time: 5 minutes, 37 seconds Creativity is vitally important. Historically, it’s what has allowed us to thrive as a species, and it remains to this day the key element underlying all of our innovations and developments. Despite its obvious importance, creativity is something which we often overlook, and a trait which many people feel they do not possess.