Jaclyn Freedman

  • The #iBrand Weekly: Lego Pieces it Together

    The Lego Group is the most valuable toy company in the world, estimated to be worth more than $14.6 billion. But things weren’t so awesome back in 2004 when the toymaker was a billion dollars in debt and suffering a 40 percent decline in sales. What changed? Lego realized something: like it or not, their company had to transition into a media company to correctly reach their audience.

    Jaclyn Freedman/ iAcquire- 4 readers -