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Summer is here and it’s only getting hotter. To cool you down and commemorate the arrival of Mother Nature’s most blistering season, we’re celebrating a brand so solidified in their progressive values, with such brand awareness and such yummy ingredients that you may have forgotten they’re a giant corporation. Of course, we’re talking about Ben & Jerry’s.
The Lego Group is the most valuable toy company in the world, estimated to be worth more than $14.6 billion. But things weren’t so awesome back in 2004 when the toymaker was a billion dollars in debt and suffering a 40 percent decline in sales. What changed? Lego realized something: like it or not, their company had to transition into a media company to correctly reach their audience.