jacob baadsgaard

  • Site optimization or traffic optimization: Which delivers better results?

    You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big fan of testing and conversion rate optimization (CRO) for almost a decade, I’m also a ...

    Search Engine Landin SEO- 14 readers -
  • PPC for B2B: Marketing with Precision

    In a memorable scene from the 1987 classic film, The Princess Bride, the brawny giant Fezzik faces off with the wily “man in black.” Despite his superior size and strength, Fezzik can’t seem to land a hit on his nimble opponent. I’ve seen a lot of companies in the same boat when it comes to paid search marketing…especially B2B companies.

    Rise to the Topin Paid Search- 29 readers -
  • How to bring your potential customers back with retargeting

    Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves.

    Marketing Landin Retargeting- 19 readers -
  • Micro-wins: The true secret to AdWords success

    “8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even written these types of articles myself.

    Marketing Landin Paid Search- 16 readers -
  • Micro-wins: The true secret to AdWords success

    “8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even written these types of articles myself.

    Search Engine Landin Paid Search SEO Google- 19 readers -
  • Keyword tiering: A systematic way to juggle your AdWords priorities

    Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently conflicting priorities, it can be easy to drop the ball a few times.

    Marketing Landin Paid Search- 16 readers -
  • How To Get Big Wins In Your AdWords Account

    April 28, 2017 As AdWords advertisers, we tend to obsess over the big wins. Everyone is looking for that special hack that will cut costs and deliver incredible results. So, when someone has a big win, we celebrate it. We write case studies about it. Everyone tries to find a way to make someone else’s breakthrough work for them.

    PPC Heroin Paid Search How To's- 16 readers -
  • Keyword tiering: A systematic way to juggle your AdWords priorities

    Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently conflicting priorities, it can be easy to drop the ball a few times.

    Search Engine Landin Paid Search SEO Google- 14 readers -
  • How to Use the Facebook Split Testing Feature for Ads

    Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook campaigns.

    Social Media Examinerin Social Facebook How To's- 23 readers -
  • Paid search analytics: What treasures are hiding in your data?

    On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because they think, Gee, I sure love number crunching! However, while ...

    Marketing Landin Paid Search- 20 readers -
  • Paid search analytics: What treasures are hiding in your data?

    On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because they think, Gee, I sure love number crunching! However, while ...

    Search Engine Landin Paid Search SEO Google- 27 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors.

    PPC Heroin Paid Search- 20 readers -
  • Traffic: The Secret to Effective Conversion Rate Optimization

    Let’s face facts: Online advertising is incredibly competitive. No matter where your customers go online, they face a near-constant barrage of marketing tactics. Trying to get more people to click on your ads in the middle of this marketing maelstrom can be a huge challenge. Unfortunately, this is a real problem for advertisers.

    Rise to the Topin Paid Search- 24 readers -
  • Should you bother rewriting your ads?

    When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about tweaking ad copy. Redesigning a landing page is like creating a piece of art.

    Marketing Landin Paid Search- 22 readers -
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