jacob baadsgaard

  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    January 11, 2017 Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your co ...

    PPC Heroin Paid Search How To's- 18 readers -
  • Are your paid search ads making the right impression?

    Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of ...

    Marketing Landin Paid Search- 13 readers -
  • Are your paid search ads making the right impression?

    Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of ...

    Search Engine Landin Paid Search SEO- 12 readers -
  • Ad Impression Share: Quantity Or Quality?

    December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” **Cue the chirping crickets** Whe ...

    PPC Heroin Paid Search- 11 readers -
  • Is in-house marketing better than using an agency?

    Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career, so I’ve seen the good and bad of both options.

    Marketing Land- 17 readers -
  • PPC Advertising Hack: Super-Targeted Live Chat Prompts

    How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales.

    KISSmetrics Marketing Blog- 8 readers -
  • Boost your conversion rate by 45% today… no, really!

    The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good.

    Marketing Landin Google- 16 readers -
  • Boost your conversion rate by 45% today… no, really!

    The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good.

    Search Engine Landin SEO- 23 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing tool.

    Marketing Landin Social Content- 11 readers -
  • Paid Search Advertising: Happy Ending or Horror Story?

    Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly what you’re going to see, but you have a feeling that something has gone horribly, horribly wrong? Don’t worry, you’re not alone. If you’ve managed a paid search account for long enough, you know that sometimes, things just inexplicably go awry. C ...

    Search Engine Journalin Paid Search- 9 readers -
  • A Quick Guide to Data-Based Display Advertising

    Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe that’s not so much a fun fact as it is a scary fact, but either way the fact is that most display ads have truly awful clickthrough rates. The question is, why? Are your ads just unclickably ugly? Do you have the wrong CTAs? Is it just ...

    KISSmetrics Marketing Blogin Paid Search Display- 10 readers -
  • Are there PPC monsters lurking inside your paid search account?

    Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation, if you’ve been in paid search for long, you’ve probably had that gut ...

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • 5 Steps to Generate More LinkedIn Sales Leads

    Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. Discover five steps to generate more sales leads on LinkedIn.

    Social Media Examiner- 14 readers -