jacob baadsgaard

  • Site optimization or traffic optimization: Which delivers better results?

    You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big fan of testing and conversion rate optimization (CRO) for almost a decade, I’m also a ...

    Search Engine Landin SEO- 14 readers -
  • PPC for B2B: Marketing with Precision

    In a memorable scene from the 1987 classic film, The Princess Bride, the brawny giant Fezzik faces off with the wily “man in black.” Despite his superior size and strength, Fezzik can’t seem to land a hit on his nimble opponent. I’ve seen a lot of companies in the same boat when it comes to paid search marketing…especially B2B companies.

    Rise to the Topin Paid Search- 31 readers -
  • How to bring your potential customers back with retargeting

    Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves.

    Marketing Landin Retargeting- 19 readers -
  • Micro-wins: The true secret to AdWords success

    “8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even written these types of articles myself.

    Marketing Landin Paid Search- 16 readers -
  • Micro-wins: The true secret to AdWords success

    “8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even written these types of articles myself.

    Search Engine Landin Paid Search SEO Google- 19 readers -
  • Keyword tiering: A systematic way to juggle your AdWords priorities

    Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently conflicting priorities, it can be easy to drop the ball a few times.

    Marketing Landin Paid Search- 16 readers -
  • How To Get Big Wins In Your AdWords Account

    April 28, 2017 As AdWords advertisers, we tend to obsess over the big wins. Everyone is looking for that special hack that will cut costs and deliver incredible results. So, when someone has a big win, we celebrate it. We write case studies about it. Everyone tries to find a way to make someone else’s breakthrough work for them.

    PPC Heroin Paid Search How To's- 16 readers -
  • Keyword tiering: A systematic way to juggle your AdWords priorities

    Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high… When does the madness stop? With all of these apparently conflicting priorities, it can be easy to drop the ball a few times.

    Search Engine Landin Paid Search SEO Google- 17 readers -