jacob baadsgaard

  • Are there PPC monsters lurking inside your paid search account?

    Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation, if you’ve been in paid search for long, you’ve probably had that gut ...

    Search Engine Landin Paid Search SEO Google- 10 readers -
  • 5 Steps to Generate More LinkedIn Sales Leads

    Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. Discover five steps to generate more sales leads on LinkedIn.

    Social Media Examiner- 9 readers -
  • Bidding on the competition: Is it really worth it?

    These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you have to offer.

    Search Engine Landin SEO- 22 readers -
  • How to Turn Online Marketing Leads into Online Marketing Sales

    If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and profit for your business, right? Unfortunately, that’s not always the case. Often, you may be sending all the right leads to your sales team, but they simply aren’t turning into sales.

    KISSmetrics Marketing Blog- 8 readers -
  • Paid search management software: Is it right for your business?

    On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right? Well… maybe that’s giving them too much credit. Automated account managers are often sold as more intelligent than they really are.

    Search Engine Land- 5 readers -
  • Perfecting the pass from marketing to sales

    Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope, it’s another incomplete pass.” Sound familiar? If your answer is “yes,” you’re not alone. But why does this happen? Bad sales? I mean, if marketing got a lead then it did its part, right? It’s possible.

    Marketing Land- 6 readers -
  • Does PPC Management Software Make Sense for Your Company?

    A well-managed PPC account can be a great source of revenue for your business. However, it can also be a time-consuming source of revenue. If you’ve found that tracking conversions, managing bids and customizing settings for hundreds of keywords can be a little tedious, you might feel like PPC is a golden egg that needs an automatic egg turner.

    Unbounce- 5 readers -
  • Are You Handicapping Your Conversion Rate?

    As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy, right? Unfortunately, this sort of thinking doesn’t end with pro athletes or TV stars.

    KISSmetrics Marketing Blog- 7 readers -
  • Is your online marketing agency relationship worth saving?

    You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via text. Breakup by text? Worst. Idea. Ever. But if someone breaks up with you via text, odds are that there wasn’t a lot of healthy communication in your relationship in the first place.

    Marketing Land- 9 readers -
  • Contribution margin: How to tell if your marketing makes cents

    You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a joke, right? But you’d be amazed how many businesses’ marketing policies look a lot like that. These businesses aren’t deliberately investing in unprofitable marketing — they just don’t know that their marketing is unprofitable.

    Marketing Land- 9 readers -