jacob baadsgaard

  • Paid search analytics: What treasures are hiding in your data?

    On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because they think, Gee, I sure love number crunching! However, while ...

    Marketing Landin Paid Search- 14 readers -
  • Paid search analytics: What treasures are hiding in your data?

    On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because they think, Gee, I sure love number crunching! However, while ...

    Search Engine Landin Paid Search SEO Google- 20 readers -
  • 3 Easy Ways to Optimize Landing Pages With Low Traffic

    March 23, 2017 I’m a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors.

    PPC Heroin Paid Search- 13 readers -
  • Traffic: The Secret to Effective Conversion Rate Optimization

    Let’s face facts: Online advertising is incredibly competitive. No matter where your customers go online, they face a near-constant barrage of marketing tactics. Trying to get more people to click on your ads in the middle of this marketing maelstrom can be a huge challenge. Unfortunately, this is a real problem for advertisers.

    Rise to the Topin Paid Search- 21 readers -
  • Should you bother rewriting your ads?

    When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about tweaking ad copy. Redesigning a landing page is like creating a piece of art.

    Marketing Landin Paid Search- 15 readers -
    Earlier about the same topic:
  • Should you bother rewriting your ads?

    When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about tweaking ad copy. Redesigning a landing page is like creating a piece of art.

    Search Engine Landin Paid Search SEO- 16 readers -
  • How to Take Your Retargeting To The Next Level

    February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

    PPC Heroin Paid Search How To's Retargeting- 14 readers -
  • Local search: It’s all about mobile

    Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on ...

    Marketing Land- 16 readers -
    Earlier about the same topic:
  • Local search: It’s all about mobile

    Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on ...

    Search Engine Landin SEO- 18 readers -
  • Online Content: Is Longer Really Better?

    Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of stuck in the middle. Write too little, and your content won’t rank. Write too much, and most people won’t read your content.

    KISSmetrics Marketing Blogin Paid Search Content- 16 readers -
  • Are you writing too much content?

    How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were paid per page, so literary greats like Victor Hugo literally wrote as much as possible. However, while writing 650,000+ word novels was good for Hugo’s bottom line, there’s a reason why most people prefer the abridged version of ...

    Marketing Landin Content- 25 readers -
  • You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)

    January 11, 2017 Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your co ...

    PPC Heroin Paid Search How To's- 18 readers -
  • Are your paid search ads making the right impression?

    Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of ...

    Marketing Landin Paid Search- 19 readers -
  • Are your paid search ads making the right impression?

    Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of ...

    Search Engine Landin Paid Search SEO- 16 readers -
  • Ad Impression Share: Quantity Or Quality?

    December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” **Cue the chirping crickets** Whe ...

    PPC Heroin Paid Search- 13 readers -