Jacob Brown

  • Seasonal Bidding Methods: Holidays Already?

    October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality.

    Jacob Brown/ PPC Heroin Paid Search- 4 readers -
  • Should You Be Creating Device Specific Campaigns?

    September 21, 2016 Back in August, it was announced that Google would allow device bid adjustments on computers and tablets, and not just on mobile devices. With this announcement came the capability to segment campaigns once again by device. But creating new device specific campaigns is a lot of work and can potentially overcrowd your account.

    Jacob Brown/ PPC Heroin Mobile- 6 readers -
  • Get Critical Funnel Insights With The Top Paths Report

    August 11, 2016 Within AdWords there are multiple sections that allow you to see which areas of the account are contributing to sales, and not just directly, but somewhere along the line as users go through the buying process. To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. This report can be found under “Tools > Attribution > Top Paths.

    Jacob Brown/ PPC Hero- 4 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    Lost Impression Share Due to Rank – The estimated percentage of impressions on the Search Network that your ads didn’t receive due to poor ad rank. This seems to be a very important metric. Especially when talking about the top performing keywords in your account. So, why is it so underutilized? A lot of the paid search community has appeared to put all their eggs in the ...

    Jacob Brown/ PPC Heroin Paid Search- 21 readers -
  • Automate And Manually Change Bids With Excel

    You are at an event with old friends, and you (a PPC Specialist) are asked: “what are you are doing these days?” You reply: “I do online advertising through search engines such as Google.” The response back always seems to be something like, “So, what exactly does that entail”. If you do not want to get into all of the details that go into paid search advertising, the ...

    Jacob Brown/ PPC Hero- 8 readers -
  • Quick Keyword Tool In Excel

    Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research.

    Jacob Brown/ PPC Heroin Paid Search- 4 readers -
  • Account Structure and Reporting in Excel

    In late October I wrote an article about a template I created in Excel for account build outs and creating an organized paid search account. I emphasized that building out accounts in an organized manner helps with reporting and ease of optimizations. How does this organization help with reporting? Let’s dig back into Excel to show how reporting can be done easily with a c ...

    Jacob Brown/ PPC Heroin Paid Search- 12 readers -
  • 4 More Unique Solutions PPC Agencies Offer

    Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency. Ongoing Retainer This theme will be present a few times throughout this list, but it’s important to consider utilizing ongoing or re ...

    Jacob Brown/ PPC Heroin Paid Search- 2 readers -
  • New Reporting for Dynamic Sitelinks Coming to AdWords

    In late July, Google announced the launch of “Dynamic Sitelinks”. This announcement means that ads are eligible to have automated sitelinks on them where Google sees fit. Previously, only those with access to the “labs tab” were able to find data when automated sitelinks were available. This information was found under “annotations” in the labs tab.

    Jacob Brown/ PPC Heroin Paid Search Google- 13 readers -
  • PPC Account Structuring and Campaign Building in Excel

    For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with: Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores (Ad copy to keyword relevance) Bu ...

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • Morning Clicks: Google’s Latest Releases and More

    Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What’s the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.

    Jacob Brown/ PPC Heroin Paid Search Google- 3 readers -
  • AdWords Rolls Out Customized Creatives

    As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products! How To Set It Up: In order to set up customized creatives you must navigate to the Business Data section of the AdWords Shared Library. In this new Business Data section your Ad Customizer data will be stored, and ...

    Jacob Brown/ PPC Heroin Paid Search Google- 9 readers -