Jacob Mcmillen

  • 10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

    Copywriting is the focal point of conversion rate optimization. It’s the glue that holds any conversion funnel together. Without copywriting, your business has… well, nothing. Unfortunately, most people (and dare I say most copywriters) are just awful at writing copy. They can tell you all the right principles and even write a fantastic blog post on best practice copywriti ...

    Jacob Mcmillen/ The Conversion Scientist- 17 readers -
  • Anatomy Of An Optimized Checkout Experience

    Do you know how much money you’re losing to shopping cart abandonment? Do you know how much more money you could be earning with an optimized checkout experience? The statistics don’t lie. The average shopping cart abandonment rate currently stands at nearly 70%. That means 7 out of 10 highly qualified leads – people who like your product enough to click “Add to cart” – ar ...

    Jacob Mcmillen/ The Conversion Scientist- 14 readers -
  • Why Contextual Marketing Is The Next Big Wave In Customer Conversion

    Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: “How did those turtl ...

    Jacob Mcmillen/ The Conversion Scientist- 25 readers -
  • How Will You Optimize In 2017?

    2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get optimization efforts in motion, and we’re excited to hear a ...

    Jacob Mcmillen/ The Conversion Scientist- 11 readers -
  • AB Testing Research: Do Your Conversion Homework

    IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good as the hypotheses you are testing.

    Jacob Mcmillen/ The Conversion Scientist- 15 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodica ...

    Jacob Mcmillen/ The Conversion Scientist- 15 readers -
  • The Most Recommended AB Testing Tools By Leading CRO Experts

    There are a ton of AB testing tools on the market right now, and that number is only going to increase. When evaluating these tools for use in your own business, it can be difficult to wade through the marketing rhetoric and identify exactly which tools are a good fit. That’s why we reached out to our network of CRO specialists in order to bring you a comprehensive look at ...

    Jacob Mcmillen/ The Conversion Scientist- 18 readers -
  • AB Test Intro: What is AB Testing?

    AB testing, also referred to as “split” or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve the page’s conversion rate. As the web has become increasingly competitive and traffic has become increasingly expensive, the rate at which online businesses are able to convert incoming visitors t ...

    Jacob Mcmillen/ The Conversion Scientist- 21 readers -
  • 5 Pieces of Terrible Marketing Advice You Shouldn’t Follow

    Can you ever read “too much” marketing advice? Nowadays, there are a hundred different blogs on any given marketing topic, each with a hundred different articles. The advice and tips are never-ending. Marketers are constantly looking to establish themselves as experts by commenting on trending topics or attacking traditional viewpoints.

    Jacob Mcmillen/ The Daily Egg- 19 readers -
  • 5 Fail-Proof Strategies For Increasing Your Email Open Rate

    It’s no secret I’m a MASSIVE fan of email marketing. Email lists simply convert at a higher rate than any other organic channel, and unlike channels such as AdWords or social media, your email list is an asset you will ALWAYS have control over. Unfortunately, an email list isn’t automatic money. What you do with your email list is even more important than how quickly you can build it.

    Jacob Mcmillen/ The Daily Eggin EMail- 15 readers -
  • 3 Ways To Make Your Hero Shot Convert Better

    Your hero shot is indisputably the most valuable piece of real estate on your website. It’s the only thing you are GUARANTEED your visitors will see. If you’re not completely sure what a hero shot is, click a link and then take a screenshot the moment you arrive. That’s the hero shot. Here is Crazy Egg’s hero shot, as an example.

    Jacob Mcmillen/ The Daily Egg- 12 readers -