Jacob Mcmillen

  • 5 Proven Methods For Increasing Your Email Open Rate

    Email is one of the highest converting marketing channels today, and few activities drive a higher ROI than building an email list. But having 50,000 email subscribers doesn’t really matter if you can’t get any of them to open your emails. Today, I’m going to show you five relatively simple (yet criminally underused) strategies that are GUARANTEED to increase your email open rate.

    Jacob Mcmillen/ The Conversion Scientistin EMail- 24 readers -
  • 9 Business Tagline Examples That Drove Multi-Million Dollar Growth

    Taglines and slogans can get a bit of a bad rap in the conversion world. When the goal is immediate conversion, a targeted, well-written value proposition will beat a vague tagline every day of the week. But that doesn’t mean taglines aren’t important. In fact, depending on your company size and marketing strategy, a tagline can have an even greater impact on your total r ...

    Jacob Mcmillen/ The Conversion Scientist- 25 readers -
  • 10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

    Copywriting is the focal point of conversion rate optimization. It’s the glue that holds any conversion funnel together. Without copywriting, your business has… well, nothing. Unfortunately, most people (and dare I say most copywriters) are just awful at writing copy. They can tell you all the right principles and even write a fantastic blog post on best practice copywriti ...

    Jacob Mcmillen/ The Conversion Scientist- 28 readers -
  • Anatomy Of An Optimized Checkout Experience

    Do you know how much money you’re losing to shopping cart abandonment? Do you know how much more money you could be earning with an optimized checkout experience? The statistics don’t lie. The average shopping cart abandonment rate currently stands at nearly 70%. That means 7 out of 10 highly qualified leads – people who like your product enough to click “Add to cart” – ar ...

    Jacob Mcmillen/ The Conversion Scientist- 26 readers -
  • Why Contextual Marketing Is The Next Big Wave In Customer Conversion

    Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: “How did those turtl ...

    Jacob Mcmillen/ The Conversion Scientist- 35 readers -
  • How Will You Optimize In 2017?

    2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get optimization efforts in motion, and we’re excited to hear a ...

    Jacob Mcmillen/ The Conversion Scientist- 21 readers -
  • AB Testing Research: Do Your Conversion Homework

    IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good as the hypotheses you are testing.

    Jacob Mcmillen/ The Conversion Scientist- 26 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodica ...

    Jacob Mcmillen/ The Conversion Scientist- 36 readers -