Jacob Mcmillen

  • 5 Proven Methods For Increasing Your Email Open Rate

    Email is one of the highest converting marketing channels today, and few activities drive a higher ROI than building an email list. But having 50,000 email subscribers doesn’t really matter if you can’t get any of them to open your emails. Today, I’m going to show you five relatively simple (yet criminally underused) strategies that are GUARANTEED to increase your email open rate.

    Jacob Mcmillen/ The Conversion Scientistin EMail- 24 readers -
  • 9 Business Tagline Examples That Drove Multi-Million Dollar Growth

    Taglines and slogans can get a bit of a bad rap in the conversion world. When the goal is immediate conversion, a targeted, well-written value proposition will beat a vague tagline every day of the week. But that doesn’t mean taglines aren’t important. In fact, depending on your company size and marketing strategy, a tagline can have an even greater impact on your total r ...

    Jacob Mcmillen/ The Conversion Scientist- 28 readers -
  • 10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

    Copywriting is the focal point of conversion rate optimization. It’s the glue that holds any conversion funnel together. Without copywriting, your business has… well, nothing. Unfortunately, most people (and dare I say most copywriters) are just awful at writing copy. They can tell you all the right principles and even write a fantastic blog post on best practice copywriti ...

    Jacob Mcmillen/ The Conversion Scientist- 29 readers -
  • Anatomy Of An Optimized Checkout Experience

    Do you know how much money you’re losing to shopping cart abandonment? Do you know how much more money you could be earning with an optimized checkout experience? The statistics don’t lie. The average shopping cart abandonment rate currently stands at nearly 70%. That means 7 out of 10 highly qualified leads – people who like your product enough to click “Add to cart” – ar ...

    Jacob Mcmillen/ The Conversion Scientist- 29 readers -
  • Why Contextual Marketing Is The Next Big Wave In Customer Conversion

    Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: “How did those turtl ...

    Jacob Mcmillen/ The Conversion Scientist- 35 readers -