Jacob Mcmillen

  • 5 Proven Methods For Increasing Your Email Open Rate

    Email is one of the highest converting marketing channels today, and few activities drive a higher ROI than building an email list. But having 50,000 email subscribers doesn’t really matter if you can’t get any of them to open your emails. Today, I’m going to show you five relatively simple (yet criminally underused) strategies that are GUARANTEED to increase your email open rate.

    Jacob Mcmillen/ The Conversion Scientistin EMail- 25 readers -
  • 9 Business Tagline Examples That Drove Multi-Million Dollar Growth

    Taglines and slogans can get a bit of a bad rap in the conversion world. When the goal is immediate conversion, a targeted, well-written value proposition will beat a vague tagline every day of the week. But that doesn’t mean taglines aren’t important. In fact, depending on your company size and marketing strategy, a tagline can have an even greater impact on your total r ...

    Jacob Mcmillen/ The Conversion Scientist- 31 readers -
  • 10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

    Copywriting is the focal point of conversion rate optimization. It’s the glue that holds any conversion funnel together. Without copywriting, your business has… well, nothing. Unfortunately, most people (and dare I say most copywriters) are just awful at writing copy. They can tell you all the right principles and even write a fantastic blog post on best practice copywriti ...

    Jacob Mcmillen/ The Conversion Scientist- 29 readers -