Jacqueline Mcdonald

  • Heatmaps Role in Conversion Optimization Q&A

    Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare to qualitative analytics? A: Yes – heatmaps are a ...

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • Mobile Marketing Optimization Q&A

    Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone.

    Jacqueline Mcdonald/ WiderFunnelin Mobile- 12 readers -