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If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For marketers, making effective and powerful content is the holy grail of success. But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability.
It’s that time of the year again! Airports are bustling, eggnog is flowing, and marketers are working around the clock. The holidays are officially upon us and, at Simply Measured, we’re thrilled to celebrate something very special this year. Since its conception, social media has been the black sheep of the #DigitalFam, marching to the beat of its own drum: unique, intriguing, a bit immature.
Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th, we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content.
Today, Twitter announced that they will be shutting down the short-form video app in the “coming months.” At first glance, this might come as a shock to many marketers, seeing as though Vine does boast 200M MAUs, and was a pioneer in the video space when it began in 2013. Click to zoom on the chart below to see Vine’s biggest moments on Twitter.
I know it’s only October, but I’m making my 2017 prediction today. Next year, the social media industry is going to be all about attribution. Historically, social media has been left out of most major marketing conversations, because these conversations focus on business value and revenue. Download But social attribution is the new, critical analysis on the block, and all m ...
I can’t lie. Right now it’s pretty good to be me. I run social at a social analytics company, and we just introduced a game-changer to the market. Now I have answers to the questions that constantly come up in my line of work, but have been difficult, if not impossible, for me to answer until now.
When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little out of place. All of my peers would be talking in business metrics, and I would be chronicling our success in a completely different language: Engagement, Reach, Impressions.
Planning an event is always stressful, and promoting one is an intricate process. Social media plays a critical role. How can you utilize it to ensure that your conference gets the hype, engagement, and attendance it deserves? Highlight Your Speakers At conferences, content is queen. You wouldn’t sign up, sacrifice resources, and spend money to attend a conference with a so-so agenda.
Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern, Audrey. Before plucking Audrey from UW for a summer internship, we wanted to be sure that we knew exactly what we wanted her to do. As a former social media Intern myself, I can attest to the lack of clarity within organizations abo ...
As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” This is not news. However, the definition of “visual content” has changed drastically in the past year. We’re not talking about a Tweet with an image or a Facebook post with a YouTube link. Future of Social Download Visual social media content has evolved its form in th ...
Snapchat changed the game yesterday. While platforms like Facebook and Twitter are competing in the real-time sharing race, Snapchat’s newest feature, “Memories,” is turning the attention toward sharing the past. “Memories” is a new way for users to save and share old snaps in a private collection inside the main app. Memories is a seismic shift for Snapchat.
Driving more engagement, traffic, or conversions than you did last quarter is great. But at a certain point, we as social marketers have to turn outwards and take stock of the competition. Your brand’s goals and benchmarks are a great way to measure success, but competitive analysis should also be part of the equation.
It’s a tale as old as time. You discover a conference that you really want to go to. The agenda looks great, with sessions on everything from content optimization to dark social. The speakers are impressive — two of the keynotes are from Hubspot and FastCompany. It’s in an awesome location in the best season (#SeattleSummer) ...
All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1 — Twitter (@twitter) October 21, 2015 When Twitter introduced Polls in l ...
A solid social marketing strategy is invaluable for any brand, big or small. As social networks continue to evolve, brands are seeing their potential sky-rocket. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. Here are five game-changing tips for doing just this. 1.
As a marketer, I can’t tell you how excited I am to announce our first two keynote speakers for =LIFT(Social, 2016). Robert Safian: Editor-in-Chief of Fast Company Kipp Bodnar: CMO of HubSpot If you’re looking for pioneers in the digital space, you’ll never find better examples. Safian and Bodnar exemplify what it means to be experts in the two main facets of marketing: 1.
It’s official: Twitter is stretching it’s 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Source: Twitter Revamping a mainstay in the digital marketing universe is a great way to get social media marketers shaking in their boots. But marketers should be rejoicing! What was formerly a small sandbox is now a full-blown marketing playground.
Just a few weeks ago, it was reported via Bloomberg Tech that Snapchat users are consuming 10 billion videos per day on the application, in comparison to Facebook‘s 8 billion per day. This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover.
Steph Curry has added another impressive accomplishment to his already loaded roster, including holding the record for most 3-pointers in a season, being a part of the team with the longest ever home court winning streak, and being mentioned in not one, but two, Drake songs. Via Giphy This week, Steph Curry was named the NBA MVP with a historic unanimous vote.
2016 has already been a big year for social — Snapchat has become a major player for brands, Instagram has adopted 60-second video ads, Facebook has swelled to 1.65 billion users…But we still have over half of the year to go! 2016 Social + Digital Marketing Predictions Download So what’s coming down the pipe on social? What should marketers prepare for? I have a few ideas. 1.