Jade Furubayashi

  • How We’re Using Social Strategy to Build Conference Awareness

    Planning an event is always stressful, and promoting one is an intricate process. Social media plays a critical role. How can you utilize it to ensure that your conference gets the hype, engagement, and attendance it deserves? Highlight Your Speakers At conferences, content is queen. You wouldn’t sign up, sacrifice resources, and spend money to attend a conference with a so-so agenda.

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  • What You Should Have Your Social Media Intern Do

    Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern, Audrey. Before plucking Audrey from UW for a summer internship, we wanted to be sure that we knew exactly what we wanted her to do. As a former social media Intern myself, I can attest to the lack of clarity within organizations abo ...

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  • The 5 Biggest Changes to Visual Content on Social

    As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” This is not news. However, the definition of “visual content” has changed drastically in the past year. We’re not talking about a Tweet with an image or a Facebook post with a YouTube link. Future of Social Download Visual social media content has evolved its form in th ...

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  • 4 Ways to Benchmark Against Competitors

    Driving more engagement, traffic, or conversions than you did last quarter is great. But at a certain point, we as social marketers have to turn outwards and take stock of the competition. Your brand’s goals and benchmarks are a great way to measure success, but competitive analysis should also be part of the equation.

    Jade Furubayashi/ Simply Measuredin Social- 9 readers -
  • How to Convince Your Boss to Send You to =LIFT

    It’s a tale as old as time. You discover a conference that you really want to go to. The agenda looks great, with sessions on everything from content optimization to dark social. The speakers are impressive — two of the keynotes are from Hubspot and FastCompany. It’s in an awesome location in the best season (#SeattleSummer) ...

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  • 3 Creative Ways to Use Twitter Polls

    All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1 — Twitter (@twitter) October 21, 2015 When Twitter introduced Polls in l ...

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  • 5 Tips for Cracking the Social Marketing Code

    A solid social marketing strategy is invaluable for any brand, big or small. As social networks continue to evolve, brands are seeing their potential sky-rocket. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. Here are five game-changing tips for doing just this. 1.

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  • =LIFT Keynote Announcement: You Don’t Want to Miss This!

    As a marketer, I can’t tell you how excited I am to announce our first two keynote speakers for =LIFT(Social, 2016). Robert Safian: Editor-in-Chief of Fast Company Kipp Bodnar: CMO of HubSpot If you’re looking for pioneers in the digital space, you’ll never find better examples. Safian and Bodnar exemplify what it means to be experts in the two main facets of marketing: 1.

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  • These 5 Things Will Happen to Social Marketing by 2017

    2016 has already been a big year for social — Snapchat has become a major player for brands, Instagram has adopted 60-second video ads, Facebook has swelled to 1.65 billion users…But we still have over half of the year to go! 2016 Social + Digital Marketing Predictions Download So what’s coming down the pipe on social? What should marketers prepare for? I have a few ideas. 1.

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  • Facebook Updates Algorithm, Sets Eyes on Clickbait

    Well, this might not come as a shocker, but Facebook is changing their algorithm again! This time Facebook is setting their sights on the internet peruser’s biggest nemesis: clickbait. Facebook announced that they will begin showing more relevant content to you based on the time you spend viewing a post.

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  • The 5 Biggest Pain Points for Social Media Marketers

    10 Social Media Trends You’ve Been Ignoring Download Life ain’t easy out there for us social media marketers. New networks are popping up every week, established channels are changing their algorithms at the drop of a hat, and we’re still constantly on the hook to defend our jobs. It’s an ever-changing playing field, which can make for early mornings and tiring evenings.

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