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YouTube Advertising in the Google UI: How to Take Advantage Posted: 01.07.2016 YouTube advertising recently migrated into the Google UI, which is great for SEMs, seeing as YouTube’s advertising interface left a little to be desired (to say the least). Now that your YouTube paid ad account is in the AdWords UI, here’s a couple of things you should use immediately: Customized ...
Love them or hate them, if you’re an SEM, you probably use a 3rd-party platform, or have at least toyed with the idea of trying one. Oftentimes, like all forms of software, they come with some challenges. Here’s a couple QA tips for working with a new platform. Double-Check the Settings This might sound like a no-brainer, but remember that sometimes during a rollout of update ...
Paid search was not ideally built with branding in mind. However, that doesn’t mean it can’t be used for branding; many large-scale brands choose to use paid search simply for branding needs. However, choosing key performance indicators can be tricky when CPA, conversions, and ROAS are off the table.
3Q Digital has been committed to putting out a daily blog post for the last two-and-a-half years. Many other digital agencies proudly put out an occasional blog post as well. In order for any company to have an effective blog, it needs contributors. So who makes for a good contributor? Honestly – YOU! Anyone and everyone! Although it might seem daunting at first, writing a g ...