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Hiring is an art and finding the right person for the job isn’t as simple as it seems. Every business owner has hired someone that either didn’t fit in at the company or didn’t put in as much effort as everyone else did, which unfortunately often leads to that person having to be released. With the option of hiring a specialist who can help you spruce up your resume, it’s no ...
PACEDm.com Hiring is an art and finding the right person for the job isn’t as simple as it seems. Every business owner has hired someone that either didn’t fit in at the company or didn’t put in as much effort as everyone else did, which unfortunately often leads to that person having to be released.
I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of the box” or “My door is always open”. Those are phrases that I hear quite often and it really got me thinking about singular words that we commonly use and how they can truly “hurt your bottom line” in the new era of political correctness.
Share ! tweet There are many reasons a company is looking for email verification services. Most of the time, it’s for form pages when a prospect fills out a questionnaire or information portal. Instead of just trusting that the consumer filled out the correct information or the person filling out the form is not competition or worse, a person planting a seed for spam fightin ...
Share ! tweet Far from it people! In fact, it’s making a huge comeback and here’s why. Social media marketing kicked into high gear back in 2008 as marketers scrambled to invest and learn social media as a hopeful replacement to the ever so hard email-marketing field. As marketers focused their efforts on Facebook, the same company back in 2011 was insistent that they were g ...
Share ! tweet A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we have been seeing a trend in old clients coming back to start email marketing again. Unfortunately, most of them are running into major issues because email marketing has once again changed.
Share ! tweet The name “Return Path” is technical jargon for a “Bounce”. Some would argue this phrase is incorrect because the terms have different origins and meanings around the Internet. There are over a dozen types of Return Paths and all need to be analyzed and understood for successful deliverability and whitelisting.
Share ! tweet The email list hygiene industry has metamorphosed into two categories. Email validation and email verification. I have written several articles about the two separately on my blog, but I think it’s important to explain both processes in one article so you can choose which is right for you if you are an email marketer.