james carson

  • Four key trends from the Fashion Ecommerce and Content Marketing report

    I took three months to examine the key content marketing trends of fashion retailers. Here are some of the main trends. Last week I published the Econsultancy best practice guide to Fashion Ecommerce and Content Marketing. The project actually started in January 2013, when I looked through about 25 different fashion ecommerce retailers and noted their most common content tren ...

    Econsultancyin Social Content- 4 readers -
  • 6 reasons UK magazines are struggling online

    James Carson, a freelance content strategy consultant based in London, was formerly head of digital marketing at Bauer Media and head of content at Factory Media. Digital media stills seems a struggle for many U.K. magazine publishers. Despite their large brand salience, we seldom see headlines hailing their digital success.

    Digiday- 5 readers -