James Challis

  • 31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

    We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites. Majestic is a tool designed to help understand relationships between websites through backlinks in a similar way to Google.

    James Challis/ Koozai.comin Social- 16 readers -
  • The Future Of Search

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi there. Today I want to take you through the future of search. It’s going to be a quick overview of what threats face Google in the next sort of decade or so from existing competitors as well as new entries to the market. First off, let’s have a look at the existing competitors.

    James Challis/ Koozai.comin Paid Search- 17 readers -
  • The Future Of Search

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi there. Today I want to take you through the future of search. It’s going to be a quick overview of what threats face Google in the next sort of decade or so from existing competitors as well as new entries to the market. First off, let’s have a look at the existing competitors.

    James Challis/ Koozai.comin Paid Search- 15 readers -
  • 6 Key Areas to Focus Your SEO Campaign

    6 Key Areas to Focus Your SEO Campaign 26th Nov 2015 SEO | No Comments 5 minutes to read An effective SEO campaign needs a clear strategy that addresses the main issues that exist with a website. This should be straightforward but is often overlooked or not properly analysed before a campaign is begun.

    James Challis/ Koozai.comin SEO- 17 readers -
  • Why Building a Brand and SEO Are So Closely Linked

    Why Building a Brand and SEO Are So Closely Linked 6th Oct 2015 Brand | No Comments 4 minutes to read When someone declares that SEO has died, they are usually referring to one particular type of SEO that is based on exploiting some loophole in older search engine algorithms. As long as the Internet remains popular, search engines will be necessary and improving search prese ...

    James Challis/ Koozai.comin Paid Search SEO- 21 readers -
  • Search & Online Advertising In The Future – New Opportunities

    $59,624,000,000. That’s the revenue generated by Google through advertising alone in 2014 and it’s that figure that makes the world’s biggest online companies work hard to find a way to tap into the search and online advertising market. Take a look at the biggest threats to Google’s dominance. Often in search marketing, Google is the primary focus for any optimisation campaig ...

    James Challis/ Koozai.comin Paid Search- 35 readers -
  • Search & Online Advertising In The Future – New Opportunities

    $59,624,000,000. That’s the revenue generated by Google through advertising alone in 2014 and it’s that figure that makes the world’s biggest online companies work hard to find a way to tap into the search and online advertising market. Take a look at the biggest threats to Google’s dominance. Often in search marketing, Google is the primary focus for any optimisation campaig ...

    James Challis/ Koozai.comin Paid Search- 20 readers -
  • Understanding Google Content Penalties

    This is the transcript from our new video so it may not read as well as a normal blog post would. Hi. Today we’re going to look at defining content penalties. There’s a lot of confusion when it comes to content in terms of what counts as an issue and what is acceptable. Firstly, we want to have a look at duplicate, and then we want to look at thin content and then we want to l ...

    James Challis/ Koozai.comin SEO Content Google- 21 readers -
  • Why it’s Vital to Begin SEO Before Designing Your Website

    Search Engine Optimisation (SEO) is usually an afterthought once a website has been created. This is, however, a bit like implementing an advertising campaign before creating a marketing strategy. SEO now covers a huge range of business areas and shouldn’t just be siloed to one particular team, such as Marketing or IT.

    James Challis/ Koozai.comin SEO- 18 readers -
  • Defining The Causes Of Content Penalties In Search

    Do you know the different types of penalties associated with onsite content? With so many potential issues arising from content, it’s worth looking at each type of penalty, be it algorithmic or manual. This post is designed to give you a better understand of how each type of content issue could affect your site’s rankings.

    James Challis/ Koozai.comin SEO Content- 22 readers -
  • Understanding JSON-LD Structured Data

    Links from video: Google Structured Data Testing Tool List of local business properties supported by Schema.org This is the transcript from our new video so it may not read as well as a normal blog post would. Hi. Can you imagine how much data Google has to index on a regular basis? And can you imagine the unstructured format that all that data appears on the web every ...

    James Challis/ Koozai.comin SEO- 18 readers -
  • Cleaning Up The SEO Industry

    This is the transcript for our new video. Hello. The SEO industry has a bit of an image crisis, and this has sort of been caused by a lot of history, a lot of old tactics, and a lot of spammy ideas. Today I just want to sort of look at what has directly caused the industry to have such a bad image with some areas of business and what we could do, maybe, to make this a better i ...

    James Challis/ Koozai.comin SEO- 15 readers -
  • SEO Industry Image: Perception vs. Reality

    SEO Industry Image: Perception vs. Reality 10th Feb 2015 SEO | No Comments For some SMEs and local businesses, the idea of optimising a website to rank higher in Google’s SERPs might sound like witchcraft or something really dodgy – probably not helped by countless phone calls from salesmen offering the world and delivering anything but.

    James Challis/ Koozai.comin Social SEO- 19 readers -
  • Google AdWords Editor 11: Old Vs. New

    Google AdWords Editor 11: Old Vs. New 15th Jan 2015 Paid Search, Google AdWords | 1 Comment A new year, and a new version of Google’s AdWords Editor. Last month saw the search giant’s latest version of the ever-popular Editor, and they’ve made a few exciting changes. The new version of AdWords Editor is one of the most comprehensive changes to the program since the program ...

    James Challis/ Koozai.comin Paid Search Google- 15 readers -
  • Short Term & Long Term PPC Advertising Goals

    Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – both short term and long term.

    James Challis/ Koozai.comin Paid Search- 20 readers -
  • What’s Your SEO Goal? Find Out Your Ideal Metric

    Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns.

    James Challis/ Koozai.comin SEO- 13 readers -
  • 10 Questions To Ask Before Using An SEO Agency

    Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll want to know from your prospective agency: 1.

    James Challis/ Koozai.comin SEO- 36 readers -
  • Identifiying and Overcoming Your PPC Limitations

    Every organisation has limitations when it comes to developing marketing campaigns whether it’s because of a lack of resources, time, expertise or finance. Pay per Click (PPC) advertising is ideal for overcoming these limitations due to the amount of flexibility of the system which allows for immediate changes at any point.

    James Challis/ Koozai.comin Affiliate Paid Search- 23 readers -
  • Google Panda 4.0 – What eCommerce Businesses Need To Know

    Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money? There are several detailed reviews of how this change has impacted larger websites, ...

    James Challis/ Koozai.comin SEO Google- 33 readers -